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Schedule Interview NowMy name is Alex F. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Engineering & Architecture, Visualization, ETL Pipeline, Dashboard, SQL, etc.. I hold a degree in . Some of the notable projects I’ve worked on include: Power Bi Dashboard, Google Analytics 4 - Configuration, Performance Marketing Dashboard. I am based in Bolton, United Kingdom. I've successfully completed 3 projects while developing at Softaims.
My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.
I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.
I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.
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Palantir Technologies
Created an Operations Power Bi report for a research company so they can track time spend on each project. This included automating the relevant extracts from their source systems via an API, tidying up the data in the back end and producing engaging visuals in order to drive insight. The report is still used to this day and has results in many efficiencies for the company.
I have worked with many clients over the past few months to ensure they are ready to the migration from Universal Analytics to Google Analytics 4. To migrate over successfully, I: - Created new Google Analytics 4 property in the platform - Created data stream in the property - Enabled data collection for the property - Created new Google Analytics 4 configuration tag in Google Tag Manager - Actioned the existing clients tagging plan and implemented event configuration - Enabled conversion configuration for relevant events - Conducted full testing of the property - Previewed tagging in Google Tag Manager for relevant conversions - Debugged property in Google Analytics 4 for events - Inspected and configure admin settings of the property - Full run-through of the newly create Google Analytics 4 property - Produced analytics dashboard to view metrics such as user behaviour, traffic sources, and conversion rate All of the above steps were completed by myself and the end result was a successful migration to Google Analytics 4 with no loss of data.
Extracting source data from various marketing platforms using different methods (Fivetran, Stitch, Python) into one central data warehouse (BigQuery) to produce an automated Looker Studio Report for multiple clients.
in Business Management
2011-01-01-2014-01-01