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Schedule Interview NowMy name is Alex P. and I have over 10 years of experience in the tech industry. I specialize in the following technologies: A/B Testing, Google Ads, Google Analytics, Search Engine Optimization, Digital Marketing, etc.. I hold a degree in , , , , . Some of the notable projects I’ve worked on include: Black Friday and Cyber Monday Recap, Google Ads Setup and Management, Development and creation of KPI Report, 🔥 Consultations based on best practices 2024, Conversion Rate Optimization (CRO), etc.. I am based in Warsaw, Poland. I've successfully completed 16 projects while developing at Softaims.
My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.
Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.
I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.
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GetResponse
🗓️ 02/12 – Cyber Monday Launched email and SMS campaigns. Despite slower admin panel performance, the website stayed fast and user-friendly. 🗓️ 01/12 – Last Day of Black Friday Boosted ads drove traffic, with many finalizing purchases. The site remained stable under high demand. 🗓️ 29/11 – Black Friday Scaled ads, launched email/SMS campaigns. Admin panel slowed, but the website ran smoothly. 🗓️ 25/11 – Black Week Prepared designs, landings, promotions, and campaigns. Sales started with updated pages, email, and SMS notifications.
In my position as a Google Ads manager, I take charge of crafting and executing online advertising initiatives for our company. I closely monitor campaign performance, analyze data to identify trends, and make data-driven adjustments to improve ad performance and reach our marketing goals.
The "Development and Creation of KPI Report" process is an integral part of measuring the effectiveness and progress of business operations. This process involves the systematic collection, analysis, and presentation of key performance indicators (KPIs) that assess the achievement of specific business objectives. Key features of the process include: Identifying Relevant KPIs: The first step involves identifying the key performance indicators relevant to your business goals. These KPIs can range from revenue growth, customer satisfaction, conversion rates, or operational efficiency, depending on the nature of your business and its objectives. Data Collection: This step involves gathering the necessary data related to each of the chosen KPIs. It requires a deep understanding of the data sources, whether internal (like CRM or ERP systems) or external (such as market or competitor data). Data Analysis: Here, the collected data is thoroughly analyzed to gauge performance against predefined benchmarks. This analysis often involves the use of statistical tools and methods to interpret data and derive meaningful insights. Report Creation: The analyzed data is then represented in a comprehensive and understandable KPI report. The report will not only present data but also articulate insights and recommendations for performance improvements. Review and Update: Lastly, the KPI report is regularly reviewed and updated to ensure it remains relevant to evolving business objectives. This process ensures that the business continues to focus on the most critical performance measures. This process will ultimately equip decision-makers with the insights necessary to make informed business decisions and take strategic actions that drive growth and efficiency.
🔥 Consultations based on best practices 2024
As a Conversion Rate Optimization consultant, my focus is on helping businesses extract the maximum value from their online traffic. By analyzing user behavior, conducting experiments, and applying industry best practices, I work to enhance conversion rates, drive sales, and elevate business success.
in Project Management and preparation for the PMP examination
2012-01-01-2012-01-01
in Google Analytics to advanced users
2013-01-01-2013-01-01
in Contextual advertising on Google Adwords
2013-01-01-2013-01-01
in Legal security online store
2013-01-01-2013-01-01
in Project Management in accordance with the European Commission's PM2
2022-01-01-2022-01-01