My name is Alexander B. and I have over 11 years of experience in the tech industry. I specialize in the following technologies: Looker Studio, Tableau, SQL, Python, API Integration, etc.. I hold a degree in Engineer's degree. Some of the notable projects I’ve worked on include: E-Commerce Marketing Performance, E-commerce Sales Performance and Profit&Loss, GCP - Tableau Data Engineering Project, Power BI Sales Dashboard - Shopify, Google. Facebook and LinkedIn Ads, Tableau Bespoke E-commerce Dashboard, etc.. I am based in Letchworth Garden City, United Kingdom. I've successfully completed 10 projects while developing at Softaims.

I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.

I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.

I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.