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Schedule Interview NowMy name is Ali A. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: Google Analytics, Mixpanel, Growth Strategy, Data Visualization, Analytics, etc.. I hold a degree in Master of Business Administration (MBA). Some of the notable projects I’ve worked on include: Mixpanel Analytics, Mixpanel Case Study, Social Media Marketing Portfolio, Social media organic and paid marketing, Growth Marketing, CAC/LTV Analysis, Models, etc.. I am based in Lahore, Pakistan. I've successfully completed 10 projects while developing at Softaims.
I value a collaborative environment where shared knowledge leads to superior outcomes. I actively mentor junior team members, conduct thorough quality reviews, and champion engineering best practices across the team. I believe that the quality of the final product is a direct reflection of the team's cohesion and skill.
My experience at Softaims has refined my ability to effectively communicate complex technical concepts to non-technical stakeholders, ensuring project alignment from the outset. I am a strong believer in transparent processes and iterative delivery.
My main objective is to foster a culture of quality and accountability. I am motivated to contribute my expertise to projects that require not just technical skill, but also strong organizational and leadership abilities to succeed.
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Careem
I integrated mixpanel in both websites and mobile applications. Designed analytic schema to map out which events and their properties are necessary to be tracked. Have built funnel reports, retention reports, insight reports, and flow reports to understand user journeys and behaviours. I also created cohorts for power users and segmented customer into different cohorts to engage them through specific marketing channels
Please Open the above PDF to review my Social Media Marketing Portfolio
I implemented all marketing campaigns on different social channels including youtube, google, facebook and tiktok ads. I also build social media marketing calender to manage our accounts branding and acquire users through strong organic footprint
I made the growth model to track importatant KPI's. Built data room and LTV Analysis to send to investors
I put ads on TikTok, and decreased CAC from 0.5$ to 0.01$. Have worked on getting leads of tiktok influencers for influencer marketing
Master of Business Administration (MBA) in Growth, Entrepreneurship, Data, Startups
2017-01-01-2019-01-01