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Schedule Interview NowMy name is Ankit M. and I have over 3 years of experience in the tech industry. I specialize in the following technologies: Project Management, Scrum, Business Management, Jira, Figma, etc.. I hold a degree in Master of Business Administration (MBA), Bachelor of Technology (BTech). Some of the notable projects I’ve worked on include: Massanutten Resort – Brand Campaign & Membership Expansion, Optimizing Customer Journey for Credit Union Loan application, Digital Marketing Product Roadmap. I am based in Vancouver, Canada. I've successfully completed 3 projects while developing at Softaims.
Information integrity and application security are my highest priorities in development. I implement robust validation, encryption, and authorization mechanisms to protect sensitive data and ensure compliance. I am experienced in identifying and mitigating common security vulnerabilities in both new and existing applications.
My work methodology involves rigorous testing—at the unit, integration, and security levels—to guarantee the stability and trustworthiness of the solutions I build. At Softaims, this dedication to security forms the basis for client trust and platform reliability.
I consistently monitor and improve system performance, utilizing metrics to drive optimization efforts. I’m motivated by the challenge of creating ultra-reliable systems that safeguard client assets and user data.
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Problem & Scope: Massanutten Resort needed a brand repositioning strategy to drive membership adoption and enhance customer engagement across seasonal and premium packages. Solution: Designed brand campaigns, focusing on: Tiered Memberships: Defined Standard vs. Platinum value propositions. Pricing Optimization: Data-driven bundling. CX & Engagement: Storytelling-driven marketing. GTM Execution: Multi-channel digital campaigns & on-site activation Impact: ✅ Boosted membership conversions with pricing strategy ✅ Strengthened brand positioning ✅ Enhanced CX & engagement
Problem: Loan application interface for my client faced CX friction—unclear options, advisor inconsistencies, time zone delays, and tech inefficiencies—causing drop-offs. Solution: Led end-to-end CX transformation plan via: Omnichannel CX: Caller ID, SMS, Twilio/Zendesk. UX Enhancements: Extended timeouts, real-time updates, flexible forms. Seamless Handoff: CRM-driven advisor continuity. AI Clarity: Smart checklists, automated workflows. Scalable Support: 24/7 AI chatbot, regional teams, enhanced security. Impact: ✅ Reduced drop-offs ✅ Improved funnel efficiency ✅ Boosted engagement & NPS
Problem & Scope: Brands struggle to stand out in an oversaturated market. Agencies need impactful campaigns but lack access to top-tier storytellers. Heroes Academy was created to enhance brand storytelling and engagement. Solution: I led the phased rollout of Heroes Academy, starting with: MVP 0: Website optimization, UI/UX enhancements, streamlined navigation, and a lead capture system. MVP 1: Expanded with social media integration, campaign tracking, customer analytics, and a CMS for lead management. Impact: ✅ Launched a structured GTM roadmap. ✅ Improved engagement & lead conversion.
Master of Business Administration (MBA) in Business
2021-01-01-2022-01-01
Bachelor of Technology (BTech) in
2011-01-01-2015-01-01