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Schedule Interview NowMy name is Ann N. and I have over 10 years of experience in the tech industry. I specialize in the following technologies: Conversion Rate Optimization, Data Analysis, Business Intelligence, A/B Testing, Google Analytics, etc.. I hold a degree in Bachelor of Engineering (BEng). Some of the notable projects I’ve worked on include: CRO for E-Commerce Store, Sales Analysis - Power BI Project, eCommerce Configurations, A/B Testing & CRO, Power BI Service Project, Power BI Project II, etc.. I am based in Nairobi, Kenya. I've successfully completed 11 projects while developing at Softaims.
I am a dedicated innovator who constantly explores and integrates emerging technologies to give projects a competitive edge. I possess a forward-thinking mindset, always evaluating new tools and methodologies to optimize development workflows and enhance application capabilities. Staying ahead of the curve is my default setting.
At Softaims, I apply this innovative spirit to solve legacy system challenges and build greenfield solutions that define new industry standards. My commitment is to deliver cutting-edge solutions that are both reliable and groundbreaking.
My professional drive is fueled by a desire to automate, optimize, and create highly efficient processes. I thrive in dynamic environments where my ability to quickly master and deploy new skills directly impacts project delivery and client satisfaction.
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Equity Bank
The store had a number of challenges: The eCommerce conversion rate was low. The AOV for mobile devices was very low, compared to that of desktop devices, yet majority of the traffic to the website was from mobile device users. They needed to understand their attribution model performance better, which would help their marketing team allocate campaign resources in a better way. They also needed an overview dashboard for their metrics along with monthly reports to monitor the performance of the changes made on the website.
The company had raw data that needed to be processed to track KPIs, comparing regional trends, analyze product level trends and identify high-valued customers. The dashboard needed to update weekly and the data filtered and shared to show data relevant to specific people. The data source was an SQL Server database.
Business Description The Lexiun Group is a data-driven digital marketing agency founded in 2005. Headquartered in the Netherlands, they’re serving clients in 5 different continents, developing marketing strategies for each stage of their customer’s journey. Lexiun group has different websites and landing pages that are eCommerce and lead generation based projects. Services I did for them - Enhanced eCommerce setup and Advanced analytics integration (Integration with 3rd party tools) - A/B testing - Data analysis - Funnel setup and analysis Brief Introduction My role on this project was to help The Lexiun Group in advanced web analytics setups and configuration for proper data collection to help increase revenue by identifying the right traffic sources and marketing angles that drive high returns on investment and optimizing the websites and landing pages for the best user experience through data analysis. This included, but not limited to advanced analytics setups to ensure that we support the data-driven mission of the business and analyze the data collected and experiment data. Challenge - Need for a comprehensive data tracking system that involves 3rd party apps integration, enhanced eCommerce tracking, and funnel tracking. - Data analysis services. - A/B testing and Conversion Rate Optimization. Analysis step - I did a Google Analytics audit to determine which settings are missing and fixed them. - Spoke with the clients to understand their KPIs so that I can advise them on what 3rd party tools to integrate with Google Analytics for comprehensive data. - Created new properties and configured the settings in Google Analytics for new websites. - Created funnels for lead generation marketing campaigns. - Analyzed experiment data for the experiments run within the organization. - Created reports for data analysis done on the projects Results - I have continuously provided data related support to the organization for their different projects for more than a year now. The organization can now focus on data-driven marketing and increasing revenue and conversion rate for their different projects. - By setting up a comprehensive data collection system and analyzing data and providing recommendations on areas of improvement, The Lexiun group is able to comprehensively apply a data-driven approach to their marketing strategies and drive highly profitable marketing campaigns for their clients.
This project was for a restaurant health inspection agency. The goal of the project was to use Power BI service and Power BI desktop to build scalable reports and dashboards from the inspections data that can be shared across the company for collaboration. The tasks in this project included: - Loading the inspection data into Power BI Service -Build reports and dashboards within a company workspace -Automate dataflows and schedule updates -Share and collaborate with my peers and teams.
The project involved creating a business intelligence project for a multi-national grocery chain. The final product would be a dashboard that that shows the status of the business performance. Tasks involved in this project included: - Connecting & Reshaping data, - Building a relational model - Adding calculated fields to help communicate the business performance better. - Designing an interactive report
Bachelor of Engineering (BEng) in Software development
2008-01-01-2012-12-01