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Schedule Interview NowAt Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.
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Challenge: Balancing GDPR compliance with the need for data-driven marketing insights for a growing e-commerce brand. Approach: A three-step solution: 1. Implemented a CMP (OneTrust). 2. Configured Google Consent Mode v2 via GTM to adjust tag behavior. 3. Enabled GA4 to collect cookieless pings for modeled conversions. Results: The project achieved 100% GDPR readiness, an 80% reduction in manual effort for teams, and improved ad spend decisions through smarter attribution. The final framework is scalable and future-proof.
CHALLENGE: Black Friday and Cyber Monday are the biggest Sale days of the year. The challenge was to find ways to scale up the spends without compromising on the performance parameters. APPROACH: Being the biggest sale days of the year around, the plan needed a data-driven touch by watching trends of each category’s sales, and their consistency in the last year OUT-TURN: Generated 131% higher revenue and 10% increase in ROAS with 2x spends for the boots category in this Black Friday and Cyber Monday Month.
CHALLENGE: The challenge was to properly set up in-app purchase and subscription event tracking specifically for the iOS platform. APPROACH: We provided the client with a detailed analysis of the pros and cons for each method, enabling them to make an informed decision based on their specific needs and technical capabilities. RESULTS: Our implementation of the chosen method enabled the client to effectively track & receive in-app purchase and subscription events in their iOS and Android apps. The event rate skyrocketed from 10% to an impressive 90%, ensuring comprehensive data for analysis.
CHALLENGE: Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance. SOLUTION: We identified the issues like the landing page not working, GTIN missing etc. & fixed the same. OUT-TURN: Achieved 80% higher ROAS at 71% lower cost/conv compared to the previous month was delivered by approaching the challenge in an organised and conclusive manner.
Shoebacca is a Texas-based online retailer of footwear, clothing, and accessories for all, founded in 2002 with a focus on philanthropy and community. CHALLENGE: Our goal during Black Friday & Cyber Monday was to boost brand reach and drive relevant traffic using discovery campaigns to expand the top-of-funnel audience. APPROACH: We gathered the data of top-50 selling products from the website and created a new Feed Discovery campaign layered with google audiences. CONCLUSION: We observed 17% higher CTR compared to Pmax and outstanding increase in conversions.
Bachelor of Technology (BTech) in Industrial engineering
2009-01-01-2013-01-01