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Schedule Interview NowMy name is Anshul D. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: Looker Studio, Google Analytics API, Supermetrics, Google Cloud, Data Extraction, etc.. I hold a degree in Bachelor of Technology (BTech). Some of the notable projects I’ve worked on include: Consent Mode v2: Balance Compliance & Data-Driven Growth, Leveraging Data for Black Friday Growth, Maximizing Revenue & Insights with Firebase In-App Purchases, Optimizing PMax Campaign For Scalability and Consistency, Boost Brand Reach: Discovery Beats PMax by 17% CTR, etc.. I am based in Bhilai, India. I've successfully completed 67 projects while developing at Softaims.
I specialize in architecting and developing scalable, distributed systems that handle high demands and complex information flows. My focus is on building fault-tolerant infrastructure using modern cloud practices and modular patterns. I excel at diagnosing and resolving intricate concurrency and scaling issues across large platforms.
Collaboration is central to my success; I enjoy working with fellow technical experts and product managers to define clear technical roadmaps. This structured approach allows the team at Softaims to consistently deliver high-availability solutions that can easily adapt to exponential growth.
I maintain a proactive approach to security and performance, treating them as integral components of the design process, not as afterthoughts. My ultimate goal is to build the foundational technology that powers client success and innovation.
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Google India
Challenge: Balancing GDPR compliance with the need for data-driven marketing insights for a growing e-commerce brand. Approach: A three-step solution: 1. Implemented a CMP (OneTrust). 2. Configured Google Consent Mode v2 via GTM to adjust tag behavior. 3. Enabled GA4 to collect cookieless pings for modeled conversions. Results: The project achieved 100% GDPR readiness, an 80% reduction in manual effort for teams, and improved ad spend decisions through smarter attribution. The final framework is scalable and future-proof.
CHALLENGE: Black Friday and Cyber Monday are the biggest Sale days of the year. The challenge was to find ways to scale up the spends without compromising on the performance parameters. APPROACH: Being the biggest sale days of the year around, the plan needed a data-driven touch by watching trends of each category’s sales, and their consistency in the last year OUT-TURN: Generated 131% higher revenue and 10% increase in ROAS with 2x spends for the boots category in this Black Friday and Cyber Monday Month.
CHALLENGE: The challenge was to properly set up in-app purchase and subscription event tracking specifically for the iOS platform. APPROACH: We provided the client with a detailed analysis of the pros and cons for each method, enabling them to make an informed decision based on their specific needs and technical capabilities. RESULTS: Our implementation of the chosen method enabled the client to effectively track & receive in-app purchase and subscription events in their iOS and Android apps. The event rate skyrocketed from 10% to an impressive 90%, ensuring comprehensive data for analysis.
CHALLENGE: Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance. SOLUTION: We identified the issues like the landing page not working, GTIN missing etc. & fixed the same. OUT-TURN: Achieved 80% higher ROAS at 71% lower cost/conv compared to the previous month was delivered by approaching the challenge in an organised and conclusive manner.
Shoebacca is a Texas-based online retailer of footwear, clothing, and accessories for all, founded in 2002 with a focus on philanthropy and community. CHALLENGE: Our goal during Black Friday & Cyber Monday was to boost brand reach and drive relevant traffic using discovery campaigns to expand the top-of-funnel audience. APPROACH: We gathered the data of top-50 selling products from the website and created a new Feed Discovery campaign layered with google audiences. CONCLUSION: We observed 17% higher CTR compared to Pmax and outstanding increase in conversions.
Bachelor of Technology (BTech) in Industrial engineering
2009-01-01-2013-01-01