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Anusha P. Digital Advertising, PPC and Social Media Platforms

My name is Anusha P. and I have over 12 years of experience in the tech industry. I specialize in the following technologies: Google Ads, Google Shopping, Search Engine Marketing, Facebook Ads Manager, PPC Campaign Setup & Management, etc.. I hold a degree in Master of Business Administration (MBA). Some of the notable projects I've worked on include: Facebook Ads : Home Renovation, construction services, Meta Ads : Lead Generation ( Dog Training / Pet Services), Shopify eCommerce :Google & Meta Ads + Triple Whale €1.24M revenue, Google Ads - Luxury Fashion eCommerce brand, Facebook Ads. +Instagram Ads + eCommerce + Fashion, etc.. I am based in Indore, India. I've successfully completed 17 projects while developing at Softaims.

I thrive on project diversity, possessing the adaptability to seamlessly transition between different technical stacks, industries, and team structures. This wide-ranging experience allows me to bring unique perspectives and proven solutions from one domain to another, significantly enhancing the problem-solving process.

I quickly become proficient in new technologies as required, focusing on delivering immediate, high-quality value. At Softaims, I leverage this adaptability to ensure project continuity and success, regardless of the evolving technical landscape.

My work philosophy centers on being a resilient and resourceful team member. I prioritize finding pragmatic, scalable solutions that not only meet the current needs but also provide a flexible foundation for future development and changes.

Main technologies

  • Digital Advertising, PPC and Social Media Platforms

    12 years

  • Google Ads

    7 Years

  • Google Shopping

    9 Years

  • Search Engine Marketing

    2 Years

Additional skills

  • Google Ads
  • Google Shopping
  • Search Engine Marketing
  • Facebook Ads Manager
  • PPC Campaign Setup & Management
  • Lead Generation
  • Social Media Advertising
  • Pay Per Click Advertising
  • Google Ads Account Setup
  • Google Ads Account Management
  • Facebook Marketing
  • Facebook Ad Campaign
  • TikTok Ad
  • Facebook Advertising
  • Email Marketing

Direct hire

Potentially possible

Previous Company

BBInfoTech

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Experience Highlights

Facebook Ads : Home Renovation, construction services

Ran lead generation campaigns for a UK-based construction services platform connecting homeowners with vetted contractors. With a total ad spend of £4,149, we generated 138 qualified leads at £30.07 C

Meta Ads : Lead Generation ( Dog Training / Pet Services)

Scaled a French dog training academy using Meta Ads with a highly targeted local lead gen strategy. Spent €6,786 and generated 975 high-quality leads at just €6.96 CPL. Focused on custom audiences, en

Shopify eCommerce :Google & Meta Ads + Triple Whale €1.24M revenue

Successfully managed multi-channel ad campaigns for a premium apparel brand across Google Ads and Meta (Facebook & Instagram). Generated over €1.24M in total revenue with a combined ad spend of €466K,

Google Ads - Luxury Fashion eCommerce brand

Successfully managed a performance-driven Google Ads campaign for a leading fashion eCommerce brand. Over the course of the campaign, I spent $293,942, generating 19,743 conversions at a cost of $19.9

Facebook Ads. +Instagram Ads + eCommerce + Fashion

Running Meta Ads for a niche fashion brand The Moiety on Shopify targeting the USA market. With an ad spend of AED 15,297.25, we generated 128 purchases, achieving a strong 4.28x ROAS. Our cost per pu

Education

  • Management Studies

    Master of Business Administration (MBA) in Internet Marketing

    2008-01-01-2010-01-01

Languages

  • English (Fluent)
  • Hindi (Native or Bilingual)