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Schedule Interview NowMy name is Arooj W. and I have over 0 years of experience in the tech industry. I specialize in the following technologies: Salesforce CRM, Salesforce App Development, Salesforce Lightning, Salesforce Einstein, Salesforce CPQ, etc.. I hold a degree in Master of Engineering (MEng), Bachelor of Engineering (BEng). Some of the notable projects I've worked on include: Service Cloud implementation, Service cloud and Experience site greenfield implementation, Salesforce Einstein Bot, Salesforce Experience Cloud mobile app. I am based in Sydney, Australia. I've successfully completed 4 projects while developing at Softaims.
My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.
I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims' clients by reducing infrastructure costs and improving user satisfaction.
I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.
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J4RVIS
Implemented for a leading Australian supermarket giant, this brownfield project aimed to enhance their existing Salesforce Service Cloud setup. Key goals included optimizing customer support efficienc
Implemented for a digital‑currency start‑up, this project delivered a new Salesforce org featuring an Experience Cloud customer portal where users access help via Contact Us forms and a searchable Kno
An Australian online retailer needed a solution to help customers track orders and get quick answers. A Salesforce Einstein Bot was developed and integrated into their website, allowing users to check
A Salesforce Experience Cloud mobile app (iOS & android) was delivered for an Australian non-profit to help refugees settle in Australia. The multilingual app (supporting 3 languages) allows users to
Master of Engineering (MEng) in Computer engineering
2017-01-01-2018-01-01
Bachelor of Engineering (BEng) in Computer engineering
2012-01-01-2016-01-01