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Artem Z. Android, Growth Strategy and Digital Marketing

My name is Artem Z. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: Media Buying, Organic Traffic Growth, Android, Growth Strategy, App Marketplace, etc.. I hold a degree in Master's degree, Master's degree. Some of the notable projects I've worked on include: ASA Growth for Crypto App: +103% Installs & +93% ROAS in 8 Months, Boosting Flashcards Keyword Cohort to Top 5 (ASO – Android, US), 📱 Case Study: Health & Fitness App (iOS, Italy), IOS Organic Growth Case: Photo & Video + Entertainment App (US Market), ASA Case: Growing Installs and ROAS in Canada (Utilities Category), etc.. I am based in Valencia, Spain. I've successfully completed 25 projects while developing at Softaims.

My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.

Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.

I'm committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.

Main technologies

  • Android, Growth Strategy and Digital Marketing

    6 years

  • Media Buying

    3 Years

  • Organic Traffic Growth

    5 Years

  • Android

    4 Years

Additional skills

  • Media Buying
  • Organic Traffic Growth
  • Android
  • Growth Strategy
  • App Marketplace
  • Growth Analytics
  • Growth Hacking
  • App Store Optimization
  • Digital Marketing

Direct hire

Potentially possible

Previous Company

FormaCar

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Experience Highlights

ASA Growth for Crypto App: +103% Installs & +93% ROAS in 8 Months

From Oct 2024 to May 2025, I led a full-scale Apple Search Ads strategy for a legal crypto utility app. Through precise campaign structuring, creative CPP testing, and ongoing ASO updates, we doubled

Boosting Flashcards Keyword Cohort to Top 5 (ASO – Android, US)

Focused ASO iteration for an education app in the US market. I increased keyword density for the “flashcards” cohort from 2.47% to 4.13%, keeping the metadata lean and impactful. As a result, 6 keywor

📱 Case Study: Health & Fitness App (iOS, Italy)

Helped a Health & Fitness iOS app grow from 0 to 15–20 organic installs/day in Italy — without Apple Search Ads or paid campaigns. I ran one ASO iteration focused on long-tail, high-intent keywords an

IOS Organic Growth Case: Photo & Video + Entertainment App (US Market)

I managed ASO for a Photo & Video app targeting the US market. Starting in February, I launched consistent metadata updates based on performance analysis. As a result, search traffic grew steadily, ev

ASA Case: Growing Installs and ROAS in Canada (Utilities Category)

Managed Apple Search Ads (ASA) for a utility app in the Canadian market. Over 4 months, I optimized campaigns to scale downloads while improving profitability. ROAS D30 increased from ~60% to over 100

Education

  • Moscow State Technical University "MAMI" (Institute of Automobile Technology and Management)

    Master's degree in

    2004-01-01-2009-01-01

  • State Academy Of Investment Specialists

    Master's degree in

    2009-01-01-2011-01-01

Languages

  • English (Fluent)
  • Spanish (Fluent)
  • Russian (Native or Bilingual)