My name is Arthur L. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: Facebook, Campaign Management, Tracking Tags Installation, Google Tag Manager, Analytics & Tracking Setup, etc.. I hold a degree in , , , , , . Some of the notable projects I've worked on include: eCommerce Tracking for GA4, Meta CAPI, Google Ads, TikTok & Klaviyo, Shopify Ecommerce: Full‑Funnel Tracking & Campaign Scaling, GA4→Google Ads: Server-Side Upgrade for 70% Accuracy Boost, Full‑Funnel Lead Gen & Optimisation for LeadGen Business, Full-Funnel GA4, Google Ads & Meta CAPI Tracking (Client + Server), etc.. I am based in Berlin, Germany. I've successfully completed 46 projects while developing at Softaims.

I possess comprehensive technical expertise across the entire solution lifecycle, from user interfaces and information management to system architecture and deployment pipelines. This end-to-end perspective allows me to build solutions that are harmonious and efficient across all functional layers.

I excel at managing technical health and ensuring that every component of the system adheres to the highest standards of performance and security. Working at Softaims, I ensure that integration is seamless and the overall architecture is sound and well-defined.

My commitment is to taking full ownership of project delivery, moving quickly and decisively to resolve issues and deliver high-quality features that meet or exceed the client's commercial objectives.