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Schedule Interview NowMy name is Ather J. and I have over 6 years of experience in the tech industry. I specialize in the following technologies: Shopify Development, Shopify, Shopify Website Design, Shopify Website Redesign, Set Up Shopify Site, etc.. I hold a degree in Bachelor of Science (BS). Some of the notable projects I’ve worked on include: Taste Salud Hydration Packs, Yellow Beauty Skincare Store, TokyoTreat Subscription Box, Tattoo Numbing Cream Store, VapeOffers UK Store, etc.. I am based in Lahore, Pakistan. I've successfully completed 14 projects while developing at Softaims.
I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.
My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.
Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.
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6 years
4 Years
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4 Years
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Systems Limited
Crafted a vibrant, responsive Shopify storefront for Taste Salud, a hydration and wellness brand offering flavored functional powder packets. The store emphasizes intuitive product discovery and elevated bundle experiences to drive engagement and purchases. Integrated responsive design principles to ensure seamless UX across desktop and mobile, especially for bundle selection and product browsing.
Developed a vibrant, turmeric-inspired Shopify storefront for Yellow Beauty, a natural skincare brand known for its clean ingredients and purposeful messaging. Focused on enhancing visual storytelling and product discoverability through thoughtful layout and collection organization. Structured intuitive navigation across collections like Best Sellers, Sets, Daily Essentials, Masks & Scrubs, Accessories, Merch, and New In to guide customers seamlessly through the catalog.
Revamped the TokyoTreat Shopify store, a global subscription service delivering curated Japanese snack boxes with cultural guides. Focused on creating a visually engaging, mobile-responsive UI that supports subscription-based browsing and smooth subscription flows. Developed engaging product showcase sections featuring themed boxes like “Snacktastic Moonfest” with immersive visuals and clear CTAs.
Developed and customized a high-performing Shopify store for Tattoo Numbing Cream, focusing on clean UI, engaging product layouts, and mobile responsiveness. Enhanced theme functionality, improved page speed, and created a user-friendly shopping flow to maximize conversions.
Optimized a high-demand, deals-focused UK vape store offering disposable vapes, kits, coils, and e-liquids at unbeatable prices. Prioritized conversion-centric UI, trust features, and promotional strategies to elevate customer engagement and sales. Integrated “Top Vape Deals” banners, box deals, BOGOF, and mix-and-match offers to drive urgency and average order value. Added a well-positioned “Sign up & save 10%” pop-up and code (SUB10) to convert visitors into subscribers and boost repeat engagement.
Bachelor of Science (BS) in Computer Science (Information Technology)
2014-01-01-2018-01-01