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Brenda I. Digital Marketing, Analytics and General Development

My name is Brenda I. and I have over 1 year of experience in the tech industry. I specialize in the following technologies: Google Analytics 4, Article Writing, Pay Per Click Advertising, Search Engine Optimization, Social Media Advertising, etc.. I hold a degree in Bachelor's degree, High school degree, . Some of the notable projects I've worked on include: IOS and Android App Install Campaign, Lead Generation Google Ads Campaign, Google Search Ads Campaign, Complete Registration Meta Campaign. I am based in Dubai, United Arab Emirates. I've successfully completed 4 projects while developing at Softaims.

I possess comprehensive technical expertise across the entire solution lifecycle, from user interfaces and information management to system architecture and deployment pipelines. This end-to-end perspective allows me to build solutions that are harmonious and efficient across all functional layers.

I excel at managing technical health and ensuring that every component of the system adheres to the highest standards of performance and security. Working at Softaims, I ensure that integration is seamless and the overall architecture is sound and well-defined.

My commitment is to taking full ownership of project delivery, moving quickly and decisively to resolve issues and deliver high-quality features that meet or exceed the client's commercial objectives.

Main technologies

  • Digital Marketing, Analytics and General Development

    1 year

  • Google Analytics 4

    1 Year

  • Article Writing

    1 Year

  • Pay Per Click Advertising

    1 Year

Additional skills

  • Google Analytics 4
  • Article Writing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media Advertising
  • Google Tag Manager
  • Facebook Pixel Setup & Optimization
  • Facebook Advertising
  • TikTok Ad
  • Social Media Management
  • Brand Positioning
  • Digital Marketing Strategy
  • Google Ads
  • Snapchat Ads Manager
  • Virtual Assistance

Direct hire

Potentially possible

Previous Company

Emobilis

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Experience Highlights

IOS and Android App Install Campaign

I led a full-cycle app installation campaign for a UAE fitness brand offering access to over 25 gyms with one pass. I handled everything from market research and ad copy to campaign setup, optimizatio

Lead Generation Google Ads Campaign

Set up Google ads campaigns to generate leads and awareness for the newly launched lottery. I was able to generate leads at a lower cost below the required benchmark

Google Search Ads Campaign

1. Spearhead Google paid advertising campaigns achieving outstanding results by increasing brand visibility, engagement, and conversions through strategic ad placements and targeting. 2. Crafting comp

Complete Registration Meta Campaign

Project Objectives; Develop and implement a Media Plan for Complete Registration Campaign Actions done for the success of the campaign: 1) AB testing creatives, audiences and placements. 2) Facebook

Education

  • Technical university of Kenya

    Bachelor's degree in

    2014-01-01-2018-01-01

  • Kisima Mixed secondaryschool A

    High school degree in

  • Chartered Institute of Marketing

    in Level 6 Diploma in Professional and Digital Marketing

    2024-01-01-2025-01-01

Languages

  • English (Native or Bilingual)