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Schedule Interview NowMy name is Denys H. and I have over 9 years years of experience in the tech industry. I specialize in the following technologies: Google Analytics, Marketing Analytics, Web Analytics, Looker Studio, Data Science, etc.. I hold a degree in Master of Arts (MA), Master of Arts (MA), Bachelor of Arts (BA). Some of the notable projects I’ve worked on include: Waste-management company (GA4, GTM, BigQuery, Looker), E-commerce jewellery business GA4 + BigQuery integration + ML, Enhanced E-commerce Tracking via Google Tag Manager (GTM), Digital Marketing Strategy Manager. I am based in Kiev, Ukraine. I've successfully completed 4 projects while developing at Softaims.
I thrive on project diversity, possessing the adaptability to seamlessly transition between different technical stacks, industries, and team structures. This wide-ranging experience allows me to bring unique perspectives and proven solutions from one domain to another, significantly enhancing the problem-solving process.
I quickly become proficient in new technologies as required, focusing on delivering immediate, high-quality value. At Softaims, I leverage this adaptability to ensure project continuity and success, regardless of the evolving technical landscape.
My work philosophy centers on being a resilient and resourceful team member. I prioritize finding pragmatic, scalable solutions that not only meet the current needs but also provide a flexible foundation for future development and changes.
Main technologies
9 years
1 Year
1 Year
8 Years
Potentially possible
Our task was to track a user journey funnel on the LRTT.org website. As a solution we decided to track an non-ecommerce website with the methods used on classical e-commerce shops - Enhanced E-commerce tracking that allows to visualize user journey until conversion is made. This would allow our customer to understand main bottle-necks on the application funnel and improve conversion rate on the needed steps. This led to the overall 30% increase in conversion rate. Additionally we've imported back Sales Force sales data to Google Analytics, which allowed customer to see the ROI of their ad spend.
I managed a team of 12 Google AdWords /Ads and Google Analytics professionals in order to provide high end service to export oriented customers from SaaS, cloud storage, entertainment and retail verticals in US and EMEA. The other work-streams that emerged on the later stages of the project were agencies and app developers. Project's added value for the customer: - highly specialized strategic and implementation support from Google team - well-informed market entry strategies - professional business development consultations that were expanded far beyond Google Adwords and Google Analytics topics Results: Export customers: - 30-40% customers growth - 40-300% conversion rates growth - ~ 200% ROI improvement Agencies customers: - 60-100 % growth (despite economic situation in Russia) - 20% of the customers became Google Partners with the badge - 80% of the customers participated in other offline and online marketing initiatives as a consequence App Developers: - 300% average customers growth Based on this project (that took me to build from scratch 1 year 1 month) I've developed an internal educational community based program for googlers that has an EMEA wide reach - it concentrates on account and customer development best practices. Day-to-day products I used and consulted on: - Google Tag Manager (GTM) - Google Analytics - Google AdWords / Ads (Google Shopping, Dynamic Remarketing, Dynamic Search Ads) - Google Data Studio - SEM tools Project types: - SaaS online marketing strategy - E-commerce projects growth hacking - B2B digital marketing strategy - Export Companies consulting
Master of Arts (MA) in International Business and Management
2011-01-01-2013-01-01
Master of Arts (MA) in International Business and Management
2011-01-01-2013-01-01
Bachelor of Arts (BA) in Psychology
2008-01-01-2011-01-01