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Fruit M. - Fullstack Developer, Azure Machine Learning, Machine Learning

Working at Softaims has been an experience that continues to shape my perspective on what it means to build quality software. I’ve learned that technology alone doesn’t solve problems—understanding people, processes, and context is what truly drives innovation. Every project begins with a question: what value are we creating, and how can we make it lasting? This mindset has helped me develop systems that are both adaptable and reliable, designed to evolve as business needs change. I take a thoughtful approach to problem-solving. Instead of rushing toward quick fixes, I prioritize clarity, sustainability, and collaboration. Every decision in development carries long-term implications, and I strive to make those decisions with care and intention. This philosophy allows me to contribute to projects that are not only functional, but also aligned with the values and goals of the people who use them. Softaims has also given me the opportunity to work with diverse teams and clients, exposing me to different perspectives and problem domains. I’ve come to appreciate the balance between technical excellence and human-centered design. What drives me most is seeing our solutions empower businesses and individuals to operate more efficiently, make better decisions, and achieve meaningful outcomes. Every challenge here is a chance to learn something new—about technology, teamwork, or the way people interact with digital systems. As I continue to grow with Softaims, my focus remains on delivering solutions that are innovative, responsible, and enduring.

Main technologies

  • Fullstack Developer

    5 years

  • AI Chatbot

    3 Years

  • GPT Chatbot

    2 Years

  • AI Agent Development

    3 Years

Additional skills

  • AI Chatbot
  • GPT Chatbot
  • AI Agent Development
  • Chatbot Training
  • LLM Prompt Engineering
  • Vector Embedding
  • Vector Database
  • ChatGPT API Integration
  • OpenAI API
  • Retrieval Augmented Generation
  • Model Tuning
  • Web Application Development
  • Vertex AI
  • Google Cloud Platform
  • Azure Machine Learning
  • Machine Learning

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Experience Highlights

Custom AI Chatbot

As an AI Engineer, I was responsible for designing and deploying a custom AI assistant platform to streamline daily operations across various departments. My work included creating specialized AI models to support a variety of use cases—such as automating email communication, generating compelling content and scripts for digital audio and AudioXi campaigns, facilitating ad targeting and audience segmentation, and simplifying knowledge retrieval across company resources. By leveraging advanced (RAG), integrating enterprise knowledge bases, I empowered employees to boost productivity.

Brand Community Portal (Experify)

Experify is a versatile website plugin designed for brands to foster a vibrant community around product owners. It empowers owners to showcase profiles, provide authentic reviews, and interact directly with users. Features include profile listings, advanced search, interactive maps for navigation, and direct user-owner communication. Integrated seamlessly, it enhances consumer insights and purchasing decisions.

Portals, an Experify App

Experify Portals is a dynamic brand community portal mobile app where users enthusiastically share their brand experiences. This versatile platform features intuitive brand selection, robust user group functionalities, seamless media sharing capabilities, and interactive messaging tools. Available on both iOS and Android platforms, the app ensures widespread accessibility and engagement. Explore more about this project and its impact in my detailed portfolio.

Investor Lender Connect Platform (Omnidantis)

I spearheaded the UI development of an Investor Lender marketplace MVP for a startup, designed to connect Real Estate Investors with Lenders for funding real estate investments. The platform featured sophisticated, interactive financial forms tailored for Investors and Lenders, real-time messaging capabilities, robust search functionalities, and seamless subscription management integrated with Stripe. This comprehensive solution aimed to streamline the investment process, enhancing accessibility and efficiency for both parties involved.

Bank Onboarding Page (Ofek)

I successfully led the development of a landing and onboarding page for a Banking application. Utilizing Angular for frontend development and ASP.NET for backend, I meticulously integrated backend APIs while ensuring pixel-perfect precision and responsiveness of the frontend, adhering closely to the Figma design provided by the client. This approach facilitated a seamless user journey, encompassing steps for basic user information, detailed user profiles, and secure credit card transactions for purchasing shares. The client expressed high satisfaction with the final product.

Education

  • Addis Ababa University

    Bachelor of Science (BS) in Software Engineering

    2014-01-01-2018-01-01

Languages

  • Amharic
  • English
  • Oromo

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