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Gustavo R. SEO, Google Ads and Data Analysis Platforms

My name is Gustavo R. and I have over 9 years of experience in the tech industry. I specialize in the following technologies: Social Media Marketing, Google Ads, Search Engine Optimization, Search Engine Marketing, Pay Per Click Advertising, etc.. I hold a degree in Bachelor of Arts (BA). Some of the notable projects I’ve worked on include: Audible - Paid Search Management, BigID - SEM, Reporting and Analytics, Exclusive Furniture - Digital Marketing Project, Chesmar Homes - SEM Project, Direct Energy - Corporate SEM Project, etc.. I am based in Houston, United States. I've successfully completed 9 projects while developing at Softaims.

Information integrity and application security are my highest priorities in development. I implement robust validation, encryption, and authorization mechanisms to protect sensitive data and ensure compliance. I am experienced in identifying and mitigating common security vulnerabilities in both new and existing applications.

My work methodology involves rigorous testing—at the unit, integration, and security levels—to guarantee the stability and trustworthiness of the solutions I build. At Softaims, this dedication to security forms the basis for client trust and platform reliability.

I consistently monitor and improve system performance, utilizing metrics to drive optimization efforts. I’m motivated by the challenge of creating ultra-reliable systems that safeguard client assets and user data.

Main technologies

  • SEO, Google Ads and Data Analysis Platforms

    9 years

  • Social Media Marketing

    7 Years

  • Google Ads

    8 Years

  • Search Engine Optimization

    7 Years

Additional skills

  • Social Media Marketing
  • Google Ads
  • Search Engine Optimization
  • Search Engine Marketing
  • Pay Per Click Advertising
  • Bing Ads
  • SEO Audit
  • Google Tag Manager
  • Google Ads Account Management
  • SEO Keyword Research
  • SEO Backlinking
  • Google Ads Account Setup
  • Google Ads Audit
  • Campaign Reporting
  • Looker Studio
  • Data Analysis

Direct hire

Potentially possible

Previous Company

Facebook

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Experience Highlights

Audible - Paid Search Management

Audible is the leading creator and provider of premium audio storytelling, offering customers a rich destination for insight and inspiration to enhance their daily lives. The company allows users to purchase and stream audiobooks & other forms of spoken word content. I manage a monthly budget of $6 million of paid search spend across various engines, including Google Ads and Microsoft Advertising (Bing Ads). Additional responsibilities include setting up advanced reports in Search Ads 360 (SA360). Campaign Types: - Search - Smart - Standard Display - Smart Display - Shopping - Smart Shopping - App Installs - PMax (Performance Max)

BigID - SEM, Reporting and Analytics

BigID is a cybersecurity company that helps organizations manage and protect their customer data, meet data privacy and protection regulations like the CCPA and GDPR, and leverage unmatched coverage for all data across all data stores. I organize Google Ads campaigns, set up our conversion tracking, and continuously optimize all SEM campaigns to improve impressions, clicks, CTR, and conversions.

Exclusive Furniture - Digital Marketing Project

Exclusive Furniture is one of the largest and fastest growing furniture stores in Houston, TX. I manage their paid budget across various channels, including; Google AdWords, Bing Ads, Facebook, Instagram, and YouTube. Additional duties include setting up advanced reports through Raven Tools and Swydo, as well as analyzing traffic performance in Google Analytics.

Chesmar Homes - SEM Project

Chesmar Homes is a high quality home builder providing homes in Austin, Dallas, Houston and San Antonio. I help to manage their paid search and social media budget spend, as well as set up online tracking through Google Analytics and Google Tag Manager. Additional responsibilities include; create advanced reports (Raven Tools & Swydo), assist web developers and content writers with landing page creation best practices.

Direct Energy - Corporate SEM Project

I help to manage a yearly budget of $8.5 million of paid media spend. Additional responsibilities include setting up advanced online tracking through Google Analytics and Google Tag Manager, as well as assisting the SEO and Social Media teams with best practices and technical recommendations. I also create complex reports with Data Studio to track performance of various advertising campaigns.

Education

  • AIU

    Bachelor of Arts (BA) in Information Technology

    2005-01-01-2008-01-01

Languages

  • English
  • Spanish