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Schedule Interview NowMy name is Humaid F. and I have over 13 years of experience in the tech industry. I specialize in the following technologies: Google Tag Manager, Google Analytics, A/B Testing, Dashboard, Data Analysis, etc.. I hold a degree in Masters. Some of the notable projects I’ve worked on include: Business Intelligence Analyst, SSD Nodes - Data Analytics and Conversion Rate Optimization, Data Analytics and Google Analytics Expert, Google Analytics Analysis, Analysis on a Cosmetics Website, etc.. I am based in Karachi, Pakistan. I've successfully completed 12 projects while developing at Softaims.
My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.
Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.
I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.
Main technologies
13 years
11 Years
11 Years
9 Years
Potentially possible
Confiz
The task mainly was to analyze the data and to extract valuable insights that can help different teams to optimize their work. I specifically worked on analyzing the 'Labster's App Data' where one of the things that I helped with was optimizing the “App Loading Time”. I created a graphical view of it on Tableau that helped in understanding how many users leave the app while it's loading a new ‘lab environment’. The results helped the developers to understand the issue and break down the loading process into small packets that can be run at different times of the user interactions.
The task was to analyze the data and optimize the marketing campaigns to uplift the overall sales. I optimized the pricing structure and revamped the email campaigns. Results were great, sales went up by 57% MOM. CEO’s response: Hey Humaid, just wanted to send you a quick note that I really appreciate your hard work through both sales. You drove the strategy behind BF/CM and it had very positive results. Also, your analysis was timely and in-depth and you're starting to make some deep connections around customer behavior and how they respond to things. Very excited to finish the year strong.
I worked for Emailmeform.com for around 6 years and was leading their Data Department. My task was to track different interactions of their SaaS platform and then to analyze the data and share valuable insights with the key stakeholders. I worked on optimizing their lead generations (signups) and worked on their Drip Campaigns (email marketing) as well. I created dashboards for them as well, which helped different departments in optimizing their work.
The project included the following tasks: 1) To analyse the Google Analytics account of the client 2) Study the data 3) Compare different metrics 4) Infer valuable data 5) Highlight Opportunities 6) Study the competitors 7) Suggest the shortfalls in the client's website 8) Writing a detailed report and giving suggestions and recommendations. I wrote a detailed 5419 words report for this Google Analytics Analysis project. Following are the comments of the client: 'Humaid did a audit of our Google Analytics account and provided a very comprehensive report to us. I was very impressed with the results and highly recommend him."
The project included the following tasks: 1) To analyse the Google Analytics account of the client 2) Study the data 3) Compare different metrics 4) Infer valuable data 5) Study the competitors 6) Highlight Opportunities 7) Suggest the shortfalls in the client's website 8) Writing a detailed report and giving suggestions and recommendations. I wrote a detailed 11.676 words report for this project.
Masters in MBA
2008-08-10-2009-07-10