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Ibrahim S. Ecommerce, Digital Marketing and Shopify Platforms

My name is Ibrahim S. and I have over 1 year of experience in the tech industry. I specialize in the following technologies: Ecommerce, Growth Strategy, Conversion Rate Optimization, Brand Strategy, Go-to-Market Strategy, etc.. I hold a degree in Master of Arts (MA), Master of Science (MS), Bachelor of Arts (BA). Some of the notable projects I've worked on include: Case Study: Dari Mooch (Men’s Grooming DTC), Case Study: Vitalis Living (DTC Supplements), Case Study: ELO (Value Fashion & Lifestyle Ecommerce Store), Case Study: The Skin Soil (Premium Skincare), From Rs. 2.2M to Rs. 9M: How I Transformed a Kidswear Brand in 30 Days. I am based in Faisalabad, Pakistan. I've successfully completed 5 projects while developing at Softaims.

I possess comprehensive technical expertise across the entire solution lifecycle, from user interfaces and information management to system architecture and deployment pipelines. This end-to-end perspective allows me to build solutions that are harmonious and efficient across all functional layers.

I excel at managing technical health and ensuring that every component of the system adheres to the highest standards of performance and security. Working at Softaims, I ensure that integration is seamless and the overall architecture is sound and well-defined.

My commitment is to taking full ownership of project delivery, moving quickly and decisively to resolve issues and deliver high-quality features that meet or exceed the client's commercial objectives.

Main technologies

  • Ecommerce, Digital Marketing and Shopify Platforms

    1 year

  • Ecommerce

    1 Year

  • Growth Strategy

    1 Year

  • Conversion Rate Optimization

    1 Year

Additional skills

  • Ecommerce
  • Growth Strategy
  • Conversion Rate Optimization
  • Brand Strategy
  • Go-to-Market Strategy
  • Startup Consulting
  • Shopify
  • Performance Marketing
  • Digital Marketing
  • Ecommerce Order Fulfillment
  • Customer Acquisition Strategy
  • Market Analysis
  • Product Sourcing
  • Supply Chain & Logistics
  • Web Analytics

Direct hire

Potentially possible

Previous Company

Dari Mooch

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Experience Highlights

Case Study: Dari Mooch (Men’s Grooming DTC)

Problem: Ad content was inconsistent—missed deadlines, uneven brand tone, and no clear visibility on what creatives/campaigns performed best. What I did: Built a structured content creation framework

Case Study: Vitalis Living (DTC Supplements)

Challenge: The business was losing $350K+ per month with a broken operating structure, no clear brand direction, and a devastating Net-to-Gross (NTG) below 50%. Fulfillment inefficiencies and lack of

Case Study: ELO (Value Fashion & Lifestyle Ecommerce Store)

Problem: Struggled to scale profitably. Unclear target audience, misaligned premium online push, inconsistent sales, high returns, thinning margins. What I did: Analyzed customer behavior + pricing

Case Study: The Skin Soil (Premium Skincare)

Problem: Strong revenue but weak profitability—GP ~50% due to rising ops costs, under-optimized pricing, and overly accessible positioning limiting scale and reinvestment. What I did: Led a full co

From Rs. 2.2M to Rs. 9M: How I Transformed a Kidswear Brand in 30 Days

Problem: Sales stuck at ~Rs. 2.2M/mo, weak Meta structure, high CPP, inconsistent ROAS, no testing/retargeting. What we did: Rebuilt full-funnel Meta (Cold/Warm/Hot), segmented by product + new vs

Education

  • University of Edinburgh Business School

    Master of Arts (MA) in Business and accounting

    2014-01-01-2018-01-01

  • American University

    Master of Science (MS) in

    2018-01-01-2019-01-01

  • Binghamton University, State University of New York

    Bachelor of Arts (BA) in Business and Accounting

    2016-01-01-2017-01-01

Languages

  • English (Native or Bilingual)
  • Hindi (Conversational)
  • Panjabi, Punjabi (Basic)
  • Urdu (Native or Bilingual)