We can organize an interview with Aldin or any of our 25,000 available candidates within 48 hours. How would you like to proceed?
Schedule Interview NowMy name is Ihor D. and I have over 4 years of experience in the tech industry. I specialize in the following technologies: Google Tag Manager, Analytics & Tracking Setup, Google Analytics, Facebook Pixel Setup & Optimization, Tag Manager Setup, etc.. I hold a degree in , Master of Technology (MTech). Some of the notable projects I’ve worked on include: Microsoft Power BI Report for Jewellery Company, Data Studio report by Client-id, Finding partners for a petrochemical company via Facebook, Promotion of a company selling building materials, Promoting an online sushi and pizza restaurant, etc.. I am based in Odessa, Ukraine. I've successfully completed 6 projects while developing at Softaims.
I employ a methodical and structured approach to solution development, prioritizing deep domain understanding before execution. I excel at systems analysis, creating precise technical specifications, and ensuring that the final solution perfectly maps to the complex business logic it is meant to serve.
My tenure at Softaims has reinforced the importance of careful planning and risk mitigation. I am skilled at breaking down massive, ambiguous problems into manageable, iterative development tasks, ensuring consistent progress and predictable delivery schedules.
I strive for clarity and simplicity in both my technical outputs and my communication. I believe that the most powerful solutions are often the simplest ones, and I am committed to finding those elegant answers for our clients.
Main technologies
4 years
1 Year
1 Year
2 Years
Potentially possible
DataArt
Client: Jewelry distributor Purpose and objective: Create a report displaying information on sales, penalties, bonuses and net profit for the last two years; Create a calculated column showing the penalty percentage, if the difference is more than 3 days, calculate the penalty at a rate of 5%; Calculate the percentage of the bonus, if the difference in sales is less than 5 days, add 1% to the manager's salary; Create measures for calculating penalties, premiums, net profit and display them on a graph taking into account the summation for each day; Create cards showing bonuses, penalties, and total sale;. Create a “What-If” modeling parameter that demonstrates how much the business will generate if profits increase by a certain percentage; Create a What-If modeling parameter that demonstrates the amount of the penalty if it increases by a certain percentage; Setting up navigation through reports using bookmarks for more convenience; Setting up a distribution menu with buttons leading to each of the reports. Note: Report No. 4. Calculated modeling of profit. When you change the slider, the data in the forecast block is recalculated.
The task from a client: to build a report where in tabular form you can see the data by the Client-Id. To do this, I had to pass a custom dimension for the Client-Id in Google Analytics. Add the required code to the site. The report was built according to the request of the client with a dark theme.
Client: AZMOL British Petrochemicals is a petrochemical company that has been producing quality oils, greases and various automotive fluids for over 80 years. Goals and objectives: Attracting new partners and distributors from the Arab world. The ad was launched in 19 countries. Banned countries that cannot run ads on facebook: Sudan, Syria, Somalia. Promotion channels: Facebook - the purpose of the correspondence in the messenger. Additional information: The main problem was the language barrier, so an Arabic partner was included in the work, who could translate advertising texts and carry out correspondence with users. Short summary: We received many requests (694 correspondence), many of them were addressed, but there were also random ones. After negotiations, the customer confirmed 3 potential contracts, according to which the subject-matter correspondence was conducted. The target customers came from Egypt and two from Algeria. Outcome: At first glance, 3 contracts out of 694 correspondences are not enough, but it is worth considering that this project contains interstate agreements and an interest in long-term cooperation. The client got what he needed, and this is the most important thing.
Client: Budiva company is a qualified team that helps to implement construction projects with full technical support and always remembers the importance of logistics in the supply of building materials. It operates throughout Ukraine and has offline stores in 6 major cities of Ukraine. Goals and objectives: Increase the number of requests from interested people from the company's website with the help of advertising and online marketing activities Promotion channels: Google ads Time: Full report for 2021. What did we do: Google advertising was selected for the task. Since we planned to keep traffic on the site, first of all we started with a full inspection and testing of the analytical system. Check: We checked the fact and correctness of Google’s Tag Manager (GTM) installation on the site, correctness of the analytic code operation, and the existence of errors. Correctness of the settings and performance of the goals in Analytics. Correctness of sending data to Google Advertising. We have corrected all found bugs and invalid elements and adjusted everything correctly. All conversions made on the site were registered and transferred to the Google advertising account. After that, it was possible to start setting up advertising campaigns. According to the direction agreed with the Customer we have set up the following advertising campaigns: Search campaigns: - Facade and waterproofing \ Membrane Planter - Heaters \ Extruded polystyrene foam - Insulation \ Technical insulation - Heaters \ Basalt wool - Pitched roofs \ Attic stairs - Pitched roofs \ Skylights - Pitched roofs \ Drainage systems - Flat roofs \ Mastics and primers - Flat roofs \ Euroruberoid "Technonikol" - Facade and waterproofing \ Storm systems - Shinglas \ Bituminous shingles - Roofing material - by competitors Display Campaigns: Display - by remarketing audience The Google Merchant Center was also launched in the categories listed above. During this period we have received the following indicators: Traffic received 37 273 users Number of new visitors 35,881 users Bounce rate 60.39 % Pages / session 2.21 Avg. Session duration 01:11 Goal conversion rate 6.37 % Goal completions 3 043 Cost of circulation -34 % Results: The promotion took place between 1 January 2021 and 24 December 2021 (we continue to cooperate).
Client: Online restaurant with delivery. The main product is sushi. The menu includes pizza, hot dishes and salads as additional products. Brand Name: “Sushi on the couch” Goals and Objectives: To receive the maximum possible number of sales. Build and maintain brand awareness. Promotion channels: PPC and display advertising on Google. Targeted ads on facebook & instagram. Project start: We started our cooperation in the summer of 2019 and are promoting to this day (end of 2021). The birthday of the “Sushi on the couch” project itself is summer 2016. Additionally: After a while, the client had its own application for IOS and Android, which needed to be promoted. Global changes: Transition to a new site. Connect Google Analytics 4, set up eCommerce. Launching app ads and setting up Firebase Analytics. Work progress Since we did not start our cooperation from the very beginning, but had already adopted a working draft, the first thing we did was to analyze the state of affairs in relation to existing campaigns and their effectiveness. -Conducted an analysis of the market and potential competitors; -Price analysis for products from the menu has been carried out; -The best trading positions are revealed; -Set up ad campaigns to run on Google; -Prepared advertising campaigns for launching on Facebook; -Checked and configured in Google Analytics; -Set up lists of audiences for remarketing; -Set up e-commerce. Promotion in the Google search network: Advertising campaigns were categorized by brand queries and general keywords. A DSA campaign was also launched to target keywords that might have been missed in a regular search campaign. Analysis of the effectiveness of advertising campaigns After collecting additional statistics, as well as analyzing old campaigns, it was determined that the cost per click on keywords is gradually increasing and becoming higher than the acceptable value. As a result, it was decided by Google to end search campaigns with expensive clicks and leave only the branded campaign, and transfer the budget to facebook. It should be noted that the market in this niche is too overheated, and the number of large players is quite large. It constantly has to look for all sorts of options for attracting customers. During the work, the following results were achieved: Income increased by 265% The number of transactions increased by 238% Transaction rate increased by 13% The number of users increased by 155% Such a large percentage change is largely due to an increase in the budget, but at the same time, we observe a proportional increase in the number of transactions and an increase in income, which indicates the right marketing strategy and spending of funds. Targeted ads on facebook & instagram: On social media, we tested campaigns with the following targeting types: targeting a wide audience; targeting sushi and pizza lovers; targeting residential complexes and new buildings along the radius; App promotion Promotion period is three months: from April to July 2021. The total number of installations at the time of this writing is 1,274. (half a year from the first launch), taking into account the advertising of the application on facebook. The main number of installations fell on the first three months of advertising, after that we “caught up” with users with remarketing and new reminders about the application. Now the client is consistently accepting orders using a mobile application. The outcome: A large amount of work was done and, most importantly, positive results were obtained in the form of an increase in the company's profits. The best compliment and proof of the effectiveness of our work is long-term cooperation with the client.
in Telecommunications engineering
2008-01-01-2012-01-01
Master of Technology (MTech) in Telecommunications engineering
2012-01-01-2016-01-01