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Schedule Interview NowMy name is Ivan P. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: BigQuery, A/B Testing, Funnel Testing, Growth Analytics, Data Analysis, etc.. I hold a degree in , . Some of the notable projects I’ve worked on include: One of the Biggest Web3 Domain Registrars, The largest DeFi swap service in the crypto world., 6-figure SAAS service in the Edu field (+60% in CR), +80% revenue for the leading dating app in EE., CRO for 7 fig ecomm project, etc.. I am based in Batumi, Georgia. I've successfully completed 16 projects while developing at Softaims.
I thrive on project diversity, possessing the adaptability to seamlessly transition between different technical stacks, industries, and team structures. This wide-ranging experience allows me to bring unique perspectives and proven solutions from one domain to another, significantly enhancing the problem-solving process.
I quickly become proficient in new technologies as required, focusing on delivering immediate, high-quality value. At Softaims, I leverage this adaptability to ensure project continuity and success, regardless of the evolving technical landscape.
My work philosophy centers on being a resilient and resourceful team member. I prioritize finding pragmatic, scalable solutions that not only meet the current needs but also provide a flexible foundation for future development and changes.
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Cardlytics
The client approached us without a proper analytics setup. The conversion rate was below 0.3%.
We started a joint journey with the biggest swap service in the crypto world 1 year ago. Here are the questions that the customer came up with: 1. Set up analytics so the customer journey was very clear. 2. Measure and Increase the efficiency of the marketing efforts. With swap service, it is a more complicated task, as the margin differs depending on the swap chains. So, the analytics ought to contain the journey and all transactions. 3. Increase the funnel efficiency. Make the funnel more transparent, and allocate elements that are not working.
The customer's main problem was low ROAS and, consequently, low profit, so he decided to address this problem with me.
Incoming data. - Leading dating app in one of the eastern European countries, with millions of users. - DAU 1 mln + - Good stickiness Problems - Negative unit economy - We must show fast positive traction before the next round for better evaluation. - We need to quiz as much money as possible to cover the existing burn rate and reach the - breakeven point
Incoming data: CR is decreasing. The data is not stable. E-comm part can not be trusted. The Google ads can’t get the right data. Tasks: Setup tracking Setup Ga4 Make a conversion rate optimization audit Guide developers.
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