My name is James L. and I have over 13 years of experience in the tech industry. I specialize in the following technologies: Shopify Templates, Shopify, Conversion Rate Optimization, Shopify Website Design, UX & UI, etc.. I hold a degree in Bachelor of Science (BS). Some of the notable projects I've worked on include: Shopify CRO & UI/UX Design - Added $725,000 in 90 Days, Shopify UX & UI Design - $3,000,000 Increase within 12 Months, Shopify UX & CRO for Supplement Brand - 102.23% Conversion Rate Boost, Shopify Web Redesign - D2C Ecommerce Ice Cream Brand in Singapore, Ecommerce Website Redesign, etc.. I am based in NSW, Australia. I've successfully completed 6 projects while developing at Softaims.

I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.

I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.

I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.