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Schedule Interview NowMy journey at Softaims has been defined by curiosity, growth, and collaboration. I’ve always believed that good software is not just built—it’s carefully shaped through understanding, exploration, and iteration. Every project I’ve worked on has taught me something new about how to balance simplicity with depth, and efficiency with creativity. At its core, my work revolves around helping businesses and people achieve more through thoughtful technology. I’ve learned that the most successful projects come from teams that communicate openly and stay adaptable. At Softaims, I’ve had the opportunity to work alongside professionals who challenge assumptions, share knowledge generously, and inspire continuous improvement. I take pride in focusing on the fundamentals—clarity in logic, consistency in design, and empathy in execution. Software is more than a set of features; it’s a reflection of how we think about problems and how we choose to solve them. By maintaining this perspective, I aim to build solutions that are not only effective today but also flexible enough to support the challenges of tomorrow. The culture at Softaims promotes learning as an ongoing process. Every new project feels like a step forward, both personally and professionally. I see each challenge as a chance to refine my skills and contribute to the shared vision of building technology that genuinely improves lives.
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I designed and executed multiple A/B tests on Shopify product pages using Convert. The goal was to improve conversion rates, engagement, and overall user experience. I created test variations, set up targeting and audiences, and tracked key metrics such as add-to-cart rate, conversion rate, and revenue per visitor. After analyzing results, I provided data-driven recommendations for the winning variations. This process helped identify high-impact design and copy changes that drove measurable increases in sales and conversions.
Led a high-impact A/B testing initiative for a Shopify e-commerce brand using Convert, delivering exceptional results that directly impacted the bottom line. Through strategic optimization and data-driven decisions, achieved a remarkable 55% improvement in conversion rate and skyrocketed Revenue Per Visitor (RPV) by 217%. This successful test demonstrated expertise in conversion rate optimization (CRO), e-commerce analytics, and implementing revenue-driving solutions for online retailers. 💡 Expertise: A/B Testing, Shopify, Convert, CRO, E-commerce Optimization
The task involved conducting split tests between two pages: a landing page and an advertorial. We aimed to determine which page resonated better with the target audience, ultimately driving higher conversion rates. I set up the Visual Website Optimizer (VWO) code on the Shopify store. Configured Goals and ran the split test. Leveraging expertise in AB testing methodologies and conversion rate optimization (CRO) strategies, I monitored and analyzed the performance metrics to extract actionable insights. The results were enlightening! By identifying the winning variant, I provided actionable recommendations for optimizing future campaigns, ensuring maximum ROI and engagement
I have implemented robust event tracking, user properties, and custom metrics. Conducted in-depth analysis to identify key performance indicators (KPIs), uncover trends, and optimize marketing strategies. Certification in Google Analytics validates expertise and ensures accurate data interpretation.
𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 (𝗚𝗔𝟰) 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: We are seeking a highly motivated and detail-oriented individual to join our team as a Google Analytics 4 (GA4) Implementation and Ecommerce Tracking Specialist. In this role, you will be responsible for implementing the GA4 tracking code on our website and setting up comprehensive ecommerce tracking events to capture valuable user behavior data essential for optimizing our sales funnel and marketing efforts. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Implement the GA4 tracking code on our website, ensuring proper configuration and data collection. Configure and manage GA4 settings, including data streams, views, and user permissions. Define and set up essential ecommerce tracking events for all key stages of the user journey, including: View product details Add to cart Initiate checkout Purchase completion Utilize event parameters to capture additional details about user interactions, such as product categories, variations, and prices. Verify data accuracy by testing and troubleshooting any tracking issues. Collaborate with the marketing and development teams to ensure seamless integration of GA4 tracking with our website and marketing campaigns. Generate reports and analyze ecommerce data from GA4 to provide insights into user behavior, purchase trends, and campaign effectiveness. Stay up-to-date with the latest developments and best practices in GA4 implementation and ecommerce tracking. 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Proven experience with Google Analytics 4 (GA4) implementation and configuration. Solid understanding of ecommerce tracking concepts and best practices.
Bachelor of Science in Information Technology in Computer science
2013-01-01-2016-01-01