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Schedule Interview NowMy name is Kamran M. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: Conversion Rate Optimization, Copywriting, A/B Testing, Google Analytics, Google Tag Manager, etc.. I hold a degree in Bachelor of Science in Information Technology. Some of the notable projects I’ve worked on include: A/B Testing on Shopify Product Pages Using Convert, Convert A/b testing - Improved Conversion Rate by 55%, VWO and Split Test Setup, GA4 Ecommerce Tracking, Google Analytics GA4 Certified, etc.. I am based in Sahiwal, Pakistan. I've successfully completed 18 projects while developing at Softaims.
I employ a methodical and structured approach to solution development, prioritizing deep domain understanding before execution. I excel at systems analysis, creating precise technical specifications, and ensuring that the final solution perfectly maps to the complex business logic it is meant to serve.
My tenure at Softaims has reinforced the importance of careful planning and risk mitigation. I am skilled at breaking down massive, ambiguous problems into manageable, iterative development tasks, ensuring consistent progress and predictable delivery schedules.
I strive for clarity and simplicity in both my technical outputs and my communication. I believe that the most powerful solutions are often the simplest ones, and I am committed to finding those elegant answers for our clients.
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5 years
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2 Years
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Zameen.com
I designed and executed multiple A/B tests on Shopify product pages using Convert. The goal was to improve conversion rates, engagement, and overall user experience. I created test variations, set up targeting and audiences, and tracked key metrics such as add-to-cart rate, conversion rate, and revenue per visitor. After analyzing results, I provided data-driven recommendations for the winning variations. This process helped identify high-impact design and copy changes that drove measurable increases in sales and conversions.
Led a high-impact A/B testing initiative for a Shopify e-commerce brand using Convert, delivering exceptional results that directly impacted the bottom line. Through strategic optimization and data-driven decisions, achieved a remarkable 55% improvement in conversion rate and skyrocketed Revenue Per Visitor (RPV) by 217%. This successful test demonstrated expertise in conversion rate optimization (CRO), e-commerce analytics, and implementing revenue-driving solutions for online retailers. 💡 Expertise: A/B Testing, Shopify, Convert, CRO, E-commerce Optimization
The task involved conducting split tests between two pages: a landing page and an advertorial. We aimed to determine which page resonated better with the target audience, ultimately driving higher conversion rates. I set up the Visual Website Optimizer (VWO) code on the Shopify store. Configured Goals and ran the split test. Leveraging expertise in AB testing methodologies and conversion rate optimization (CRO) strategies, I monitored and analyzed the performance metrics to extract actionable insights. The results were enlightening! By identifying the winning variant, I provided actionable recommendations for optimizing future campaigns, ensuring maximum ROI and engagement
I have implemented robust event tracking, user properties, and custom metrics. Conducted in-depth analysis to identify key performance indicators (KPIs), uncover trends, and optimize marketing strategies. Certification in Google Analytics validates expertise and ensures accurate data interpretation.
𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝟰 (𝗚𝗔𝟰) 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: We are seeking a highly motivated and detail-oriented individual to join our team as a Google Analytics 4 (GA4) Implementation and Ecommerce Tracking Specialist. In this role, you will be responsible for implementing the GA4 tracking code on our website and setting up comprehensive ecommerce tracking events to capture valuable user behavior data essential for optimizing our sales funnel and marketing efforts. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Implement the GA4 tracking code on our website, ensuring proper configuration and data collection. Configure and manage GA4 settings, including data streams, views, and user permissions. Define and set up essential ecommerce tracking events for all key stages of the user journey, including: View product details Add to cart Initiate checkout Purchase completion Utilize event parameters to capture additional details about user interactions, such as product categories, variations, and prices. Verify data accuracy by testing and troubleshooting any tracking issues. Collaborate with the marketing and development teams to ensure seamless integration of GA4 tracking with our website and marketing campaigns. Generate reports and analyze ecommerce data from GA4 to provide insights into user behavior, purchase trends, and campaign effectiveness. Stay up-to-date with the latest developments and best practices in GA4 implementation and ecommerce tracking. 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Proven experience with Google Analytics 4 (GA4) implementation and configuration. Solid understanding of ecommerce tracking concepts and best practices.
Bachelor of Science in Information Technology in Computer science
2013-01-01-2016-01-01