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Schedule Interview NowMy name is Kate V. and I have over 5 years of experience in the tech industry. I specialize in the following technologies: Hotjar, Google Tag Manager, Web Analytics, Mixpanel, Product Analytics, etc.. I hold a degree in Bachelor of Applied Science (BASc), , . Some of the notable projects I’ve worked on include: Case Study: Conversion Optimization & Mixpanel Setup for Fintech App, How I Achieve 8x Return on Ad Spend for Clients, Mixpanel Implementation for Saas Platform, Mixpanel Setup and Dashboard Creation, Brand Awareness and User Acquisition ad campaign. I am based in Manchester, United Kingdom. I've successfully completed 5 projects while developing at Softaims.
My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.
Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.
I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.
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Just Eat
I worked with a fintech that needed insight to improve user activation and understand the full customer journey. What I Did: Implemented custom event tracking. Fixed data inconsistencies and ensured accurate user flow tracking. Built dashboards covering onboarding, activation, engagement, retention, transactions, and marketing attribution. CRO Set up product and marketing analytics, identified behavioural insights across the funnel, and designed experiments to boost onboarding. Integrated Branch to track marketing performance and attribution across mobile and web platforms.
In this video, I show my 5-step framework/hack in helping my client achieve their marketing goal and scale their marketing campaign. You can also use this framework to scale your Facebook and Google ad campaigns.
I worked with this client to better understand user insights and product insights using Mixpanel's custom dashboard and focus metrics.
Project Goals Implement Product Analytics for a Saas startup and help the team to become data-driven by analysing insights and making informed decisions. Solution Using my P.I.A.O framework, ✅ I aligned on business goals, focus metrics, and the North Star. ✅ Develop the tracking plan document. A living document to track all events and event definitions. ✅ Collaborated with developers for full Mixpanel integration (web, front-end, back-end). ✅ I created a report and dashboard highlighting the most important metrics for different functions/team ✅ I conducted team training on Mixpanel.
I used social ads to increase awareness of the company’s products and increase lead generation. We ran two types of ads, brand awareness ads and website visit ads, to increase overall brand awareness of the product and customer purchases on the website. We were able to reach 2 million people via our brand awareness campaign and get 3,000+ visits on the platform, generating an increase in revenue. Screenshots of the Ads campaign page and the campaign performance are shown below.
Bachelor of Applied Science (BASc) in
2014-01-01-2018-01-01
in Digital Analytics
2020-01-01-2020-01-01
in Marketing Director
2024-01-01-2024-01-01