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Schedule Interview NowMy name is Lana Z. and I have over 8 years of experience in the tech industry. I specialize in the following technologies: Market Analysis, Research Interviews, Customer Development, Product Management, Prototyping, etc.. I hold a degree in , . Some of the notable projects I’ve worked on include: Case study: web2web for wellness product, UX Research case study: mobile community for Minecraft gamers, B2B SaaS solution, Localization UX research: Amazon and Temu eCommerce platforms, Market research: prepaid debit cards, etc.. I am based in Barcelona, Spain. I've successfully completed 9 projects while developing at Softaims.
I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.
I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.
I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.
Main technologies
8 years
7 Years
4 Years
4 Years
Potentially possible
Telefónica
Elastica is a face fitness and wellness platform designed for women 30–70, combining daily face yoga routines, stress-relief practices, and holistic self-care into a simple, personalized program. Through creative ad campaigns and a quiz-based onboarding funnel, we attract and engage people to subscribe before touching the app.
At the beginning of 2022 I have received a request to create a business concept and prototype for a mobile app in the near-gaming industry (Minecraft players) that has the potential for market success. Case study contains all crucial details about the UX research conducted, numbers and screenshots.
This web-based solution collects and analyzes corporate data to assess performance, culture, and key metrics like employee engagement, burnout, and trust. Designed for company leaders, HR, and strategy teams, it provides AI-driven insights and recommendations in an intuitive, non-technical format. By visualizing data through charts and generating actionable tips, it helps businesses optimize corporate health and strategic planning effectively.
I managed a research project to analyze the localization strategies of Amazon and Temu in the Spanish, German, and U.S. markets. I created a detailed guide and table outlining user journey steps on each platform, assessing dimensions like cultural adaptability, experience design, and content relevance. Leveraging my location in Barcelona and Spanish fluency, I reviewed the Spanish versions to understand local consumer preferences. The project concluded with a presentation of insights, screenshots, and an analysis comparing the platforms’ localization strategies across the three markets.
The goal of the project was to select the most optimal and user-friendly prepaid debit cards for a company that offers corporate perks and gift sets. The report of this research was presented in a document designed with a stylish template. It included a table with card characteristics, providing a clear comparison. The second part of the report provided a detailed description of the purchasing process, followed by card activation and testing on Amazon, eBay, Western Union, and a local grocery store, step by step, along with all necessary photos and screenshots.
in Product Management
2021-01-01-2023-01-01
in Product Management
2021-01-01-2022-01-01