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Matic P. Web, Analytics and Data Platforms

My name is Matic P. and I have over 9 years of experience in the tech industry. I specialize in the following technologies: Google Analytics, Google Tag Manager, Facebook Pixel Setup & Optimization, Google Analytics API, Web Analytics, etc.. I hold a degree in . Some of the notable projects I’ve worked on include: Tracking and conversion optimization strategy, Single page app tracking, Gorenje Group - Head of web analytics, RENDERSPACE - handling analytics for agencie's clients, Web tracking implementation, etc.. I am based in Smarje pri Jelsah, Slovenia. I've successfully completed 9 projects while developing at Softaims.

I employ a methodical and structured approach to solution development, prioritizing deep domain understanding before execution. I excel at systems analysis, creating precise technical specifications, and ensuring that the final solution perfectly maps to the complex business logic it is meant to serve.

My tenure at Softaims has reinforced the importance of careful planning and risk mitigation. I am skilled at breaking down massive, ambiguous problems into manageable, iterative development tasks, ensuring consistent progress and predictable delivery schedules.

I strive for clarity and simplicity in both my technical outputs and my communication. I believe that the most powerful solutions are often the simplest ones, and I am committed to finding those elegant answers for our clients.

Main technologies

  • Web, Analytics and Data Platforms

    9 years

  • Google Analytics

    3 Years

  • Google Tag Manager

    4 Years

  • Facebook Pixel Setup & Optimization

    1 Year

Additional skills

  • Google Analytics
  • Google Tag Manager
  • Facebook Pixel Setup & Optimization
  • Google Analytics API
  • Web Analytics
  • Google Analytics 4
  • WooCommerce
  • Tracking Pixel
  • Tracking Tags Installation
  • Pixel Audit
  • Analytics & Tracking Setup
  • Conversion Report
  • Dashboard
  • Analytics Dashboard
  • Analytics
  • Data Analysis

Direct hire

Potentially possible

Previous Company

Datalab

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Experience Highlights

Tracking and conversion optimization strategy

I was hired to introduce comprehensive conversion tracking plan that was a foundation for further website testing and conversion optimization. I was reporting directly to Marketing manager and guiding product team with enhancements to the product and marketing angle. https://uprightpose.com

Single page app tracking

Comprehensive tracking of complex single page app with more than 1 mio listings and more than 100 conversion points all together which are at the end joined in 3 clear and understandable KPIs. We also integrated Google Optimize which is successfully running now on this SPA as well as Google Ads, and Facebook pixel for advanced remarketing purposes.

Gorenje Group - Head of web analytics

Gorenje Group - Head of web analytics

RENDERSPACE - handling analytics for agencie's clients

RENDERSPACE - handling analytics for agencie's clients

Web tracking implementation

Overview KPI selection Implementation with GTM

Education

  • Faculty of Economics

    in Business informatics + marketing

    2005-01-01-2009-01-01

Languages

  • English