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Md. Faruk Ur R. Marketing Analytics, Data Analysis and PPC Campaigns

My name is Md. Faruk Ur R. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Google Tag Manager, Google Analytics, Google Analytics 4, Meta Pixel, Facebook Pixel Setup & Optimization, etc.. I hold a degree in Master of Business Administration (MBA), Bachelor of Business Administration (BBA). Some of the notable projects I’ve worked on include: Server-Side Tracking Setup with Stape.io (Meta, Google, TikTok), Meta Pixel Integration with Funnel Platforms,GHL, ClickFunnels, Kajabi, Meta Pixel Purchase Event & Conversion API Setup (WooCommerce/Shopify), High EMQ Facebook Conversion API (Pixel CAPI) Setup for iOS 14.5+, Fixing Missing & Duplicate Facebook Pixel Events with Accurate CAPI, etc.. I am based in Sirajganj, Bangladesh. I've successfully completed 19 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • Marketing Analytics, Data Analysis and PPC Campaigns

    2 years

  • Google Tag Manager

    1 Year

  • Google Analytics

    1 Year

  • Google Analytics 4

    1 Year

Additional skills

  • Google Tag Manager
  • Google Analytics
  • Google Analytics 4
  • Meta Pixel
  • Facebook Pixel Setup & Optimization
  • Google Ads
  • PPC Campaign Setup & Management
  • Marketing Analytics
  • Data Analysis
  • Facebook
  • Server Side Includes
  • Retargeting
  • Pay Per Click Advertising
  • Search Engine Marketing
  • HighLevel

Direct hire

Potentially possible

Previous Company

Magnito Digital

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Experience Highlights

Server-Side Tracking Setup with Stape.io (Meta, Google, TikTok)

With increasing browser restrictions and iOS updates, traditional pixel tracking is losing accuracy. To solve this, I implement Server-Side Google Tag Manager (sGTM) on Stape.io, enabling clean and reliable event data transfer to: -Meta CAPI (Conversions API) -Google Ads Enhanced Conversions -TikTok Events API My setup ensures event deduplication, high Event Match Quality (EMQ), and GDPR-compliant tracking. On average, clients experience: ✅ 20–35% more conversions tracked ✅ More stable attribution ✅ Reliable cross-platform reporting

Meta Pixel Integration with Funnel Platforms,GHL, ClickFunnels, Kajabi

Client funnels had incomplete or missing events. I integrated Meta Pixel + CAPI into GHL, ClickFunnels, and Kajabi, ensuring purchase & lead tracking across all funnels. Results: ✅ End-to-end funnel tracking ✅ 100% event accuracy ✅ Better retargeting audiences 👉 Running ads on multiple platforms, but tracking is broken? I also set up TikTok Events API and Pinterest CAPI via GTM or server-side tracking—ensuring deduplication, advanced matching, and accurate attribution across all channels.

Meta Pixel Purchase Event & Conversion API Setup (WooCommerce/Shopify)

Client’s Purchase events were missing or not attributed in Meta Ads Manager. This caused ROAS misreporting and higher ad spend waste. I reconfigured Meta Pixel events in GTM, set up CAPI with deduplication, and verified purchases with real test transactions. Results: ✅ Purchase events now 100% tracked ✅ Accurate attribution in Ads Manager ✅ Reduced wasted spend & improved optimization 👉 Is your Meta Pixel missing purchases or showing duplicates?

High EMQ Facebook Conversion API (Pixel CAPI) Setup for iOS 14.5+

After Apple’s iOS 14.5 update, client’s events were missing and EMQ dropped below 5/10, reducing audience size and campaign performance. I implemented Meta CAPI via GTM & Stape.io, optimized hashing for user data, and fixed deduplication issues. EMQ increased from Low (5.6) to High (9.0+). Results: ✅ Stable tracking despite iOS privacy updates ✅ Increased audience sizes for retargeting ✅ Lower CPA and improved ROAS

Fixing Missing & Duplicate Facebook Pixel Events with Accurate CAPI

The client faced a serious data mismatch in Facebook Ads due to missing events, double-firing, and iOS 14.5 tracking issues. I implemented a server-side tracking solution via Stape.io, which included event deduplication, 1st-party domain setup, and advanced EMQ parameters. Impact: ✔ Accurate event tracking across Pixel & CAPI ✔ EMQ score improved from Low (3/10) to High (8/10) ✔ Reduced wasted ad spend and enabled precise retargeting Tools Used: -Facebook Business Manager -Google Tag Manager -GA4 (for cross-checking data) -Stape.io (server-side container)

Education

  • National University

    Master of Business Administration (MBA) in

    2014-01-01-2015-01-01

  • National University

    Bachelor of Business Administration (BBA) in

    2010-01-01-2014-01-01

Languages

  • Bengali
  • German
  • English
  • French

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