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Schedule Interview NowMy name is Mia M. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Analytics & Tracking Setup, Web Analytics, Data Visualization, Looker Studio, Google Tag Manager, etc.. I hold a degree in Master of Arts (MA). Some of the notable projects I’ve worked on include: Server-side tracking setup via Stape.io + GTM, B2B SaaS Dashboard for CLV & Retention Analysis, Cookie Banner Implementation + Consent Mode v2 setup, Ecommerce Funnel & Insights Dashboard (GA4 + Looker Studio), GA4 & GTM Tracking Setup for Ecommerce Website, etc.. I am based in Helsinki, Finland. I've successfully completed 14 projects while developing at Softaims.
My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.
Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.
I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.
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Solita
Set up a server-side container and configured server-side tracking via Stape.io to a customer who needed additional GA4 and Meta coverage and conversion accuracy. Implemented, validated and documented Tags to both containers and verified deduplication and event population of needed parameters (gclid, unique event ID, value, currency etc).
The client wanted to understand retention and lifetime value differences between pricing tiers. I built a dashboard that combined GA4 and CRM data using Supermetrics, showcasing CLV, churn, and engagement per segment. My recommendation to track active usage time led to key insights on premium vs. basic behavior that informed product development, pricing and onboarding strategies.
Customer required a GDPR + CCPA compliant consent management solution for a cross-domain environment. I implemented Cookiebot via GTM with Consent Mode v2, designed a branded banner, and configured regional logic for user location. I classified cookies/scripts into necessary, preferences, statistics, and marketing categories, tested variations to improve consent rates, and documented the implementation for future tag deployment.
An online store needed a clear view of how customers move from landing page to purchase. I created a GA4-based funnel in Looker Studio, showing drop-offs by product, channel, and step. The dashboard highlights add-to-cart rates, AOV trends, and campaign-level performance, helping the team prioritize UX improvements and high-performing ads.
The client needed GA4 tracking for their ecommerce store. I implemented enhanced ecommerce tracking using GTM, configured custom dimensions and events, and validated data accuracy in GA4. The result was a reliable and future-proof analytics setup that improved their reporting clarity.
Master of Arts (MA) in
2013-01-01-2016-01-01