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Michael G. Marketing Automation, Ecommerce and Email Platforms

My name is Michael G. and I have over 14 years of experience in the tech industry. I specialize in the following technologies: Social Media Marketing, Marketing Automation, Email Marketing, Storytelling, Marketing Strategy, etc.. I hold a degree in , , . Some of the notable projects I've worked on include: 236% Growth in Klaviyo Conversions for Women’s Fashion Brand (2024), 96% Revenue Growth for Body Jewelry Brand with Klaviyo (2024). I am based in Wadsworth, United States. I've successfully completed 2 projects while developing at Softaims.

I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.

I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.

I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.

Main technologies

  • Marketing Automation, Ecommerce and Email Platforms

    14 years

  • Social Media Marketing

    6 Years

  • Marketing Automation

    5 Years

  • Email Marketing

    11 Years

Additional skills

  • Social Media Marketing
  • Marketing Automation
  • Email Marketing
  • Storytelling
  • Marketing Strategy
  • Facebook Advertising
  • Email Marketing Strategy
  • Klaviyo
  • Media Buying
  • Email Copywriting
  • Email Campaign Setup
  • Ecommerce Marketing
  • Email Management
  • Ecommerce
  • Marketing Consulting
  • Speech Writing

Direct hire

Potentially possible

Previous Company

One 10 Media, LLC

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Experience Highlights

236% Growth in Klaviyo Conversions for Women’s Fashion Brand (2024)

We set up their Klaviyo account and built out the foundational flows needed to boost engagement and conversions. Starting with 4 campaigns & 2 SMS, we scaled to 8 campaigns & 4 SMS while adding 4 new

96% Revenue Growth for Body Jewelry Brand with Klaviyo (2024)

We took over this Body Jewelry brand’s Klaviyo account in March 2024 and revamped their email & SMS strategy from the ground up. We scaled from 6 campaigns to 8 and added 3 SMS while building out key

Education

  • The School Of Never Ending Improvement

    in

  • University of Dayton

    in Computer science

  • Cleveland State University

    in Marketing

Languages

  • English (Native or Bilingual)