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Michael W. Web, Advertising and Analytics Platforms

My name is Michael W. and I have over 1 year of experience in the tech industry. I specialize in the following technologies: Google Ads, Google Ads Audit, Google Tag Manager, Meta Tag Optimization, Meta Pixel, etc.. I hold a degree in Bachelor's degree. Some of the notable projects I've worked on include: UX Overhaul & Multi-Channel Ads for Beauty Client, Rebrand & Digital Transformation - Web Application Design & Build, Advanced Tracking & Conversion Optimisation - Real Estate, TV, OOH, Display Advertising Campaign for Product Launch, Design Retention CRM Email Framework for e-Commerce. I am based in Melbourne, Australia. I've successfully completed 5 projects while developing at Softaims.

Information integrity and application security are my highest priorities in development. I implement robust validation, encryption, and authorization mechanisms to protect sensitive data and ensure compliance. I am experienced in identifying and mitigating common security vulnerabilities in both new and existing applications.

My work methodology involves rigorous testing—at the unit, integration, and security levels—to guarantee the stability and trustworthiness of the solutions I build. At Softaims, this dedication to security forms the basis for client trust and platform reliability.

I consistently monitor and improve system performance, utilizing metrics to drive optimization efforts. I'm motivated by the challenge of creating ultra-reliable systems that safeguard client assets and user data.

Main technologies

  • Web, Advertising and Analytics Platforms

    1 year

  • Google Ads

    1 Year

  • Google Ads Audit

    1 Year

  • Google Tag Manager

    1 Year

Additional skills

  • Google Ads
  • Google Ads Audit
  • Google Tag Manager
  • Meta Tag Optimization
  • Meta Pixel
  • Instagram Ad Campaign
  • Facebook Ad Campaign
  • Facebook Dynamic Product Ad
  • Facebook Pixel Setup & Optimization
  • Facebook Advertising
  • Google Ads Account Management
  • Optimize Google Shopping
  • Tracking Goals Setup
  • Tracking Tags Installation
  • Site Tracking Evaluation

Direct hire

Potentially possible

Previous Company

Banksia Labs

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Experience Highlights

UX Overhaul & Multi-Channel Ads for Beauty Client

I transformed a stagnant site for a growing Australian tanning salon into a high-converting growth engine. The Strategy: 📌 UX/CRO: Restructured site architecture, reduced product overwhelm, and buil

Rebrand & Digital Transformation - Web Application Design & Build

Cool.org (formerly Cool Australia) had great brand recognition with teachers in Australia, but the online experience was lacking. I led the creative direction and design process for the new web applic

Advanced Tracking & Conversion Optimisation - Real Estate

I overhauled the tracking infrastructure for a leading Australian agency to fix data gaps and scale performance. The result: Increased conversions across the board by 245% month on month. ✅✅ Key De

TV, OOH, Display Advertising Campaign for Product Launch

In 2023, Cool.org (Australia's leading educational resource provider), launched its new web application. This accompanying campaign, called 'Ms Jones', was created to promote the launch. Supported by

Design Retention CRM Email Framework for e-Commerce

Through September - November 2020 I consulted with Everpress, implementing a CRM email content framework. The goal? To improve customer purchase repeat rates. Using Klaviyo, and leveraging new, fully

Education

  • Swinburne University of Technology

    Bachelor's degree in Honours Degree: Journalism, media studies and communication

    2008-01-01-2011-01-01

Languages

  • English (Native or Bilingual)