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Moaz A. - Fullstack Developer, Information Analysis, Dashboard

Being part of Softaims has allowed me to see the full spectrum of what technology can achieve when guided by empathy, discipline, and creativity. Each assignment, regardless of size, represents an opportunity to bring clarity to complexity and to turn ambitious ideas into tangible outcomes. I’ve come to realize that successful development isn’t just about writing code—it’s about listening carefully, understanding deeply, and designing thoughtfully. Every client brings unique challenges, and I make it a priority to align my work with their goals, ensuring that the end result is both effective and lasting. Softaims fosters an environment where collaboration is not optional—it’s essential. The collective expertise within the team pushes me to think beyond conventional boundaries, to question, refine, and innovate. I believe that this process of shared learning and experimentation is what makes our solutions resilient and impactful. My ultimate goal is to build technology that feels effortless to use yet powerful in function. I approach every task with the mindset that small details can make a big difference. Through continuous refinement and dedication, I aim to contribute to the kind of work that not only serves today’s needs but anticipates tomorrow’s possibilities.

Main technologies

  • Fullstack Developer

    2 years

  • Data Analysis

    1 Year

  • dbt

    1 Year

  • Mixpanel

    1 Year

Additional skills

  • Data Analysis
  • dbt
  • Mixpanel
  • Growth Analytics
  • Amplitude
  • Product Analytics
  • Web Analytics
  • SQL
  • Product Management
  • Information Analysis
  • Dashboard

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Experience Highlights

Build an analytics setup that delivers results

As the foundational analytics expert for Hive, a pre-launch startup, I built their entire data infrastructure from scratch in Mixpanel. I designed and implemented a comprehensive tracking plan and a suite of core dashboards focused on user engagement and activation. The immediate clarity from these dashboards empowered the co-founder to identify and engage high-intent users, which directly led to securing Hive's first two paying customers and validating their early product strategy.

Increased the onboarding completion rate by 50%.

Helped the team set up a clear analytics plan in Mixpanel. Worked directly with the founder and engineers to track the onboarding flow, identify drop-offs, and fix them, which led to a 50% improvement in onboarding completion.

Create a Tracking Plan for a Media Company.

I worked as an Analytics Engineer, where I designed and implemented a tracking plan to define key events, properties, and other necessary data points. I then built a Mixpanel dashboard to provide actionable insights, supporting both analytics and growth strategy

Ecommerce Event Tracking Plan

A $5M ARR eCommerce store sought in-depth analytics to understand user behaviors and interactions. We began by identifying the core events and created a tracking plan, followed by an analytics framework that captures the essential user behaviors. Finally, we developed the required dashboard in Mixpanel, following the AARRR framework.

Analyze Product Success Metrics

I analyzed an eCommerce store's focus metric using SQL. The primary indicator of product health is the number of active users, measured daily, weekly, or monthly. Supporting metrics directly impact this primary metric; a decline in any of them likely leads to fewer active users. If growth stagnates or declines, these metrics can help identify issues like a broken onboarding process or low activation rates.

Education

  • Cairo University

    Engineer's degree in Industrial engineering

    2020-01-01-2025-01-01

Languages

  • Arabic
  • English

Personal Accounts