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Schedule Interview NowMuffaddal Q. Cloud, Data Analytics and Marketing Platforms
My name is Muffaddal Q. and I have over 7 years of experience in the tech industry. I specialize in the following technologies: Marketing Analytics, Google Analytics, Google Tag Manager, Amplitude, Mixpanel, etc.. I hold a degree in Bachelor of Applied Science (BASc). Some of the notable projects I’ve worked on include: PostHog Funnel Tracking Dashboard & GTM Implementation, Amplitude Event Tracking & Dashboard For App Customer Journey, Mixpanel Setup & Dashboard for Shopify App Analytics, BigQuery + Looker Studio Dashboard for Product Performance, AppsFlyer Integration & Privacy-Compliant Tracking for B2C Gaming App, etc.. I am based in Karachi, Pakistan. I've successfully completed 28 projects while developing at Softaims.
I am a dedicated innovator who constantly explores and integrates emerging technologies to give projects a competitive edge. I possess a forward-thinking mindset, always evaluating new tools and methodologies to optimize development workflows and enhance application capabilities. Staying ahead of the curve is my default setting.
At Softaims, I apply this innovative spirit to solve legacy system challenges and build greenfield solutions that define new industry standards. My commitment is to deliver cutting-edge solutions that are both reliable and groundbreaking.
My professional drive is fueled by a desire to automate, optimize, and create highly efficient processes. I thrive in dynamic environments where my ability to quickly master and deploy new skills directly impacts project delivery and client satisfaction.
Main technologies
Cloud, Data Analytics and Marketing Platforms
7 years
Marketing Analytics
1 Year
Google Analytics
3 Years
Google Tag Manager
6 Years
Additional skills
- Marketing Analytics
- Google Analytics
- Google Tag Manager
- Amplitude
- Mixpanel
- Conversion Rate Optimization
- Marketing Strategy
- Data Analytics
- Looker Studio
- Facebook Pixel Setup & Optimization
- Customer Analysis
- Data Visualization
- Looker
- BigQuery
- Google Ads
- Google Cloud
Direct hire
Potentially possible
Previous Company
Confiz
Experience Highlights
PostHog Funnel Tracking Dashboard & GTM Implementation
Client: Healthcare startup with multi-step quiz funnel driving leads and purchases. Project Goals: >Track user flow across quizzes using PostHog >Analyze drop-off points, conversions, and quiz performance >Optimize funnel steps and improve lead quality >Provide self-serve dashboards for product and marketing teams What I Did: Implemented event tracking with Google Tag Manager in PostHog, capturing user behavior across all quiz funnels. Built actionable PostHog dashboards to visualize drop-offs, conversions, and quiz performance, empowering teams with real-time analytics.
Amplitude Event Tracking & Dashboard For App Customer Journey
Client: AI app startup seeking to integrate analytics to optimize the product. Project Goals: >Develop a tracking plan for Amplitude to measure user behavior. >Implement event tracking across the app to capture user touchpoints. >Build dashboards to visualize key metrics and improve decision-making. What I Did: Created a comprehensive Amplitude tracking plan, implemented event tracking, and developed dashboards to visualize product and marketing analytics, enabling the client to optimize the user journey and enhance user experience.
Mixpanel Setup & Dashboard for Shopify App Analytics
Client: Shopify app business aiming to track user behavior and KPIs with Mixpanel. Project Goals: >Track in-app user actions and business performance >Enable self-serve product analytics with Mixpanel dashboards What I Did: Created a detailed tracking plan and collaborated with developers to implement events. Built Mixpanel dashboards to surface insights on user engagement and app performance.
BigQuery + Looker Studio Dashboard for Product Performance
Client: Tech company looking to centralize data and monitor product performance. Project Goals: >Set up a scalable BigQuery warehouse >Enable real-time data flow for analytics >Build a stakeholder-friendly performance dashboard What I Did: Designed an event data model, implemented real-time pipelines to BigQuery, and built a Looker Studio dashboard that aligned with stakeholder needs and told a clear product performance story.
AppsFlyer Integration & Privacy-Compliant Tracking for B2C Gaming App
Client: B2C Gaming App Wanted to Integrate Appsflyer to monitor campaign performance. Project Goals: To establish comprehensive mobile campaign performance monitoring by integrating AppsFlyer with major ad networks, and to implement privacy-compliant tracking for iOS users. What I Did: I assisted the client in integrating AppsFlyer with their gaming app to enable robust campaign performance monitoring. This included setting up integrations with Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads
Education
Karachi University
Bachelor of Applied Science (BASc) in Computer science
2013-01-01-2016-01-01
Languages
- English
- Chinese
Github