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Nabeel S. - Fullstack Developer, Frontend, nextjs

My journey at Softaims has been defined by curiosity, growth, and collaboration. I’ve always believed that good software is not just built—it’s carefully shaped through understanding, exploration, and iteration. Every project I’ve worked on has taught me something new about how to balance simplicity with depth, and efficiency with creativity. At its core, my work revolves around helping businesses and people achieve more through thoughtful technology. I’ve learned that the most successful projects come from teams that communicate openly and stay adaptable. At Softaims, I’ve had the opportunity to work alongside professionals who challenge assumptions, share knowledge generously, and inspire continuous improvement. I take pride in focusing on the fundamentals—clarity in logic, consistency in design, and empathy in execution. Software is more than a set of features; it’s a reflection of how we think about problems and how we choose to solve them. By maintaining this perspective, I aim to build solutions that are not only effective today but also flexible enough to support the challenges of tomorrow. The culture at Softaims promotes learning as an ongoing process. Every new project feels like a step forward, both personally and professionally. I see each challenge as a chance to refine my skills and contribute to the shared vision of building technology that genuinely improves lives.

Main technologies

  • Fullstack Developer

    4 years

  • Web Development

    3 Years

  • JavaScript

    1 Year

  • TypeScript

    1 Year

Additional skills

  • Web Development
  • JavaScript
  • TypeScript
  • MERN Stack
  • React
  • React Native
  • ExpressJS
  • MongoDB
  • node.js
  • PostgreSQL
  • AWS Lambda
  • Amazon API Gateway
  • Amazon Web Services
  • Amazon Seller Central
  • Dropshipping Plugin
  • Frontend
  • nextjs

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Experience Highlights

Furniture Brand's Revamp and CRO

Furniture Fair, a regional furniture retailer, needed a custom Shopify theme to support modern ecommerce features. I developed a responsive, performance-optimized theme tailored to their brand and catalog needs. I integrated Amazon and TikTok to expand their reach and boost conversions. Klaviyo, Recharge, and bundle apps were configured to enhance marketing, subscriptions, and upsells. This project reflects my skill in building scalable, conversion-driven Shopify solutions.

Supertails, Pet Care Brand development

Supertails, a fast-growing pet care brand, needed a high-performing Shopify theme with advanced customization. I developed a fully tailored theme with custom product pages focused on sleek visuals and high conversions. I integrated third-party apps and APIs for marketing, inventory management, and automation. The store also supports PayPal and local gateways for easy payments. This project reflects my skill in blending design, interactivity, and backend app integrations.

Custom Features Development of A Shopify Luxury Watch Brand

ByEdit, a modern fashion brand, needed a custom Shopify theme with advanced interactivity. I developed a tailored theme and built a custom product visualizer to enhance customer experience and engagement. I integrated key Shopify apps for bundling, subscriptions, reviews, and automation to extend store functionality. The site also included PayPal, Klarna, and Apple Pay integrations for seamless checkout. This project highlights my expertise in custom theme builds, app integrations, and user-focused solutions.

Rosevel, A Skin Care and wellness Brand's Custom Theme Development

Rosevel.ie is a growing wellness brand that needed a custom Shopify theme and seamless app integrations. I built a clean, responsive theme tailored to their visual identity, focusing on performance and UX. I integrated Amazon and TikTok for multichannel reach, plus Klaviyo for email flows, Recharge for subscriptions, and a bundle app to boost AOV. This project shows my ability to create flexible, conversion-focused Shopify stores with full-stack integrations.

A Global Shopify Fashion Brand's Custom Development.

Juicy Couture, a global fashion brand, needed a bold, high-performance Shopify store. I worked on developing a custom Shopify theme with a mobile-first design and fast load times for an elevated shopping experience. I integrated third-party apps and APIs for CRM, inventory, reviews, and marketing. I also implemented secure multi-payment gateways, including PayPal, Apple Pay, and Klarna. Further, I optimized the store for Shopify SEO and CRO, improving traffic and conversions. This case study reflects my skills in theme development, integrations, and e-commerce optimization.

Education

  • University of Engineering and Technology, Lahore

    Bachelor of Computer Science (BCompSc) in

Languages

  • English

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