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Schedule Interview NowMy name is Natalia F. and I have over 1 years of experience in the tech industry. I specialize in the following technologies: Digital Marketing, Google Ads, Google Display Network, Google Tag Manager, Google Shopping, etc.. I hold a degree in Bachelor of Accountancy (BAcc). Some of the notable projects I’ve worked on include: 10X ROAS,from 4to 290+ Conversions with Meta Ads:Dental Equipment B2B, From Zero to 100+ Leads: Facebook Ads for Curtain Installation, Conversion Value tracking fix for Adult Store, SaaS Lead Growth Case Study: +1,080% Conversions, –91% CPL, +161% to Revenue, +123% Conversion, +73% ROAS in 1 Month, etc.. I am based in Zhovti Vody, Ukraine. I've successfully completed 9 projects while developing at Softaims.
I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.
My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.
Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.
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This campaign was launched from scratch for a B2B company specializing in dental equipment. The client's primary goal was to achieve a ROAS of 300+ with unlimited budget scaling as long as the target profitability was maintained
Facebook: measuring, tailoring, and installing curtains for residential homes and apartments Before our collaboration, no Facebook advertising had been launched. Since the client sells products exclusively through Instagram, the primary goal was to increase the number of users who message via Instagram Direct. A comprehensive analysis of the target audience was conducted, based on which the structure of the advertising account and campaigns was developed to ensure an effective launch, as well as future growth and scaling of the project.
Industry: Online e-commerce adult Store. The client sells products on an adult e-commerce site running paid traffic but lacking accurate data on conversions and revenue due to tracking issues. The primary goal was to ensure the correct transmission of both conversions and their monetary values to Google Ads.
The client is a software developer from Switzerland specializing in cloud solutions tailored to customer needs. The main issues were a very low number of inquiries and poor traffic relevance. In addition, form submission tracking on the website was incorrectly configured. A comprehensive Google Ads account audit was carried out, proper conversion tracking was set up, and then strategic optimization was implemented to improve campaign performance.
Industry: Online E-com Store. The client sells products in the home decor and personal (individual) wooden gifts. They set up their advertising on their own. At the time of contact, the main issue was high advertising expenses and decreased ROAS. An audit of the advertising account was conducted, followed by efforts to improve results.
Bachelor of Accountancy (BAcc) in Program Subject Area «Human resources and labour economics»
2014-01-01-2018-01-01