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Nisha M. Shopify, Marketing Automation and Ecommerce Platforms

My name is Nisha M. and I have over 7 years of experience in the tech industry. I specialize in the following technologies: Marketing Automation, Shopify Theme, Front-End Development, Email Automation, Lead Management Automation, etc.. I hold a degree in . Some of the notable projects I’ve worked on include: Elevating Beauty: Crafting the Salon Vici Website, Soaring Horizons: Crafting the Skycruise Tampa Website, Exploring Routes For Sale - Where Business Meet Digital Showcase, Revitalizing Surfaces: Crafting the All Pro Soft Wash Website, Crafting Macy Tax and Accounting's Informative Website, etc.. I am based in Kolkata, India. I've successfully completed 32 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • Shopify, Marketing Automation and Ecommerce Platforms

    7 years

  • Marketing Automation

    1 Year

  • Shopify Theme

    1 Year

  • Front-End Development

    2 Years

Additional skills

  • Marketing Automation
  • Shopify Theme
  • Front-End Development
  • Email Automation
  • Lead Management Automation
  • ClickFunnels
  • Sales Funnel
  • Ecommerce Marketing
  • Ecommerce Marketing Consultation
  • Conversion Rate Optimization
  • Conversion Report
  • Optimize Ecommerce Site
  • Shopify
  • Sales Funnel Builder
  • Ecommerce Performance Optimization
  • PSD to HTML
  • WordPress Development
  • Squarespace
  • Social Media Marketing Automation
  • Real Estate IDX
  • Social Media Lead Generation
  • Real Estate Marketing
  • App Development
  • Frontend

Direct hire

Potentially possible

Previous Company

Zoho Corporation

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Experience Highlights

Make wordpress website similair to hellobus.nl

1. Client’s goal for the project: The client aimed to build a website with functionalities and design similar to hellobus.nl. Their intention was to establish an online presence in the transport or travel industry, offering users a seamless browsing experience, easy navigation, and relevant features that cater to their target audience, which are similar to those found on hellobus.nl. 2. Details about my/our contribution to the project: As a seasoned WordPress developer, I was tasked with: Design Analysis: I started by thoroughly analyzing the hellobus.nl website to understand its layout, design elements, and user experience. This ensured that I had a clear roadmap of what needed to be achieved. Theme and Plugin Selection: Based on the desired functionalities and design, I identified, customized, and integrated suitable WordPress themes and plugins that would replicate the features of hellobus.nl while adding a unique touch to distinguish the client’s brand. Responsive Design: I ensured the site was fully responsive, optimizing it for various devices and screen sizes to provide users with a consistent and user-friendly experience across all platforms. Content Integration: Worked closely with the content team to populate the site with relevant information, ensuring that it was displayed in a visually appealing and organized manner. SEO Best Practices: Implemented on-page SEO techniques to help the site rank better on search engines and drive organic traffic. 3. A summary of the project’s success: Upon completion, the website not only mirrored the functionalities of hellobus.nl but also boasted of a distinct identity that resonated with the client’s brand voice. The user engagement metrics, including average session duration and bounce rate, indicated a positive reception among users. With a combination of appealing design, seamless user experience, and efficient performance, the site successfully attracted a growing number of visitors, achieving the client’s primary goal of establishing a robust online presence in their industry.

Brand identity guidelines + templates

Hi! Looking for a brand specialist to develop brand and visibility guidelines as well as editable templates/brand collateral materials for a project within an organisation. (Please note that a one-page brand kit consisting of a logo, colour palette and fonts already exist, however, it will need to be further developed and expanded). Brand guidelines should include: - Logo - Logo variations (Logo exists but variations will need to be created) - Logo use (incl. alongside partner logos) - Colour palette - Typography - Icons - Tone of voice - Stationary/brand applications - A4 letters, reports, social media posts, roll-up banners, flyers, t-shirts, etc The editable templates/brand collateral materials should be in word/ppt and should include the following: - A4 letter - Powerpoint (3-5 slides) - Report with header (2 pages) - Report with cover page (2 pages) Timeline for completion: Ideally within 2-3 days. There is some flexibility around this.

Web Design based on WordPress - Web3 project

We are looking for a web designer for our new web3 product's website. Your responsibilities: - web page creation based on WordPress - work closely with Social Media Manager and Community Manager Our product: C2E DAOs platform with legendary Japanese creators for making the next big IPs. You can be part of the projects with the legends for creating and owing games, comics and anime and getting revenue sharing from the DAOs you've joined.

Website Design

Successful candidate will help our team create the webpage website in the lending space. This website will either be a wordpress template, or another template to be discussed with potential candidates based on website functionality. Website will need to do the following: 1. Graphic Rich 2. Contact page that emails leads to outside mail server 3. We will provide websites we like the look of, functionality we like.

Upgrade our company logo

Hi and welcome! We have an initial design for our company logo that we need upgraded. We want a creative person that can use the current logo mock up to upgrade it and make it look more interesting. We feel the logo is currently too plain and need someone to use their creative insight and provide x2 proposed designs that we can use. The logo needs to stay very similar to what it is now with a few adjustments that make it more creative. We are happy for you to play around with the fonts and colour but need it to have similar look to it is now. We like the bold fonts as the primary and the lighter fonts as secondary. You can also play around with the lines that represent stairs and we are happy if you suggest something different. The logo needs to be on a white background. The name of the company translates to 'basement' and the lines represent stairs. We need the file provided in PSD format when complete.

Education

  • NIIT

    in Java

    2008-01-01-2011-01-01

Languages

  • English