My name is Riaz U. and I have over 0 years of experience in the tech industry. I specialize in the following technologies: Facebook, Social Media Marketing, Marketing Strategy, Instagram, Shopify, etc.. I hold a degree in Bachelor of Business Administration (BBA). Some of the notable projects I've worked on include: $65,612 in Sales with Meta Ads – 3-Month E-commerce Campaign, 🔥 PKR 3.58M Sales with 5.16 ROAS – Meta Ads for E-commerce Brand, Meta Ads + CRO Strategy for E-commerce Growth, 📈 12.18x ROAS with Meta Ads (Facebook & Instagram). I am based in Lahore, Pakistan. I've successfully completed 4 projects while developing at Softaims.

I am a business-driven professional; my technical decisions are consistently guided by the principle of maximizing business value and achieving measurable ROI for the client. I view technical expertise as a tool for creating competitive advantages and solving commercial problems, not just as a technical exercise.

I actively participate in defining key performance indicators (KPIs) and ensuring that the features I build directly contribute to improving those metrics. My commitment to Softaims is to deliver solutions that are not only technically excellent but also strategically impactful.

I maintain a strong focus on the end-goal: delivering a product that solves a genuine market need. I am committed to a development cycle that is fast, focused, and aligned with the ultimate success of the client's business.