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Saad J. - Fullstack Developer, React Native, nextjs

At Softaims, I have been fortunate to work in an environment that values creativity, precision, and long-term thinking. Each project presents a unique opportunity to transform abstract ideas into meaningful digital experiences that create real impact. I approach every challenge with curiosity and commitment, ensuring that every solution I design aligns not just with technical requirements, but also with human needs and business objectives. One of the most rewarding aspects of my journey here has been learning how to bridge the gap between innovation and practicality. I believe technology should simplify complexity, enhance efficiency, and empower people to do more with less friction. Whether building internal systems, optimizing workflows, or helping bring client visions to life, my focus remains on developing solutions that stand the test of time. Softaims has encouraged me to grow beyond coding—to think about design, communication, and sustainability in technology. I see every project as part of a larger ecosystem, where small details contribute to long-lasting results. My daily motivation comes from collaborating with people who share the same passion for doing meaningful work, and from seeing the tangible difference our efforts make for clients around the world. More than anything, I value the culture of learning and improvement that defines Softaims. It’s a place where ideas evolve through teamwork and constructive feedback. My goal is to continue refining my craft, exploring new approaches, and contributing to solutions that are not only efficient but also elegant in their simplicity.

Main technologies

  • Fullstack Developer

    2 years

  • Laravel

    1 Year

  • Django

    1 Year

  • Python

    1 Year

Additional skills

  • Laravel
  • Django
  • Python
  • Python Script
  • PHP
  • Back-End Development
  • Web Application
  • Web Development
  • React
  • vue.js
  • Front-End Development
  • WordPress
  • OpenAI Inc.
  • MERN Stack
  • QuickBooks Online API
  • Frontend
  • React Native
  • nextjs

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Experience Highlights

Hourly Ad Spend Optimization – Data Analytics & Visualization

Conducted a detailed time-based performance analysis of Blueair's Amazon ads using AMC data. Built visual dashboards to uncover optimal hours for spend, conversions, and new-to-brand sales, enabling smarter hourly bidding decisions with data-backed confidence.

Cross-Platform Ad Performance – TikTok & Amazon Overlap Report

Analyzed cross-channel customer behavior from TikTok and Amazon using AMC standard reports. Built visual breakdowns by ad type, NTB rate, and conversion funnels to optimize multi-touch campaign strategies across SP, SB, DSP, and video ads.

Multi-Channel Ad Dashboard– Looker Studio Data Analytics Visualization

Developed a full-funnel analytics dashboard using Looker Studio to visualize yearly ad performance across Amazon, Walmart, Instacart, and Criteo. Tracked impressions, CPC, ROAS, and sales by week, month, and channel empowering strategic budget allocation and cross-channel performance benchmarking.

Salesforce + NetSuite | help us finalize our direct API integration

I worked on refining and completing custom API scripts and RESTlets to enable two-way data sync between NetSuite and Salesforce. I enhanced existing JavaScript and SuiteScript-based logic, resolved coverage issues in Salesforce to meet deployment requirements, and ensured field-level mapping consistency across systems

RESTful API and Webhook Integration Specialist - Autotask.1

As an API integration specialist, I was responsible for designing and implementing a bridge between Autotask and Bolddesk using REST APIs and webhook subscriptions. My tasks included setting up secure API authentication, configuring webhook endpoints, and developing logic to map, sync, and update tickets across both systems. I implemented error handling, status verification, and event driven sync flows, while aligning with both platforms API limitations and field structures.

Education

  • New York University

    Master of Science (MS) in Computer science

    2013-01-01-2015-01-01

Languages

  • English