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Saifur R. Web, Analytics and Performance Marketing

My name is Saifur R. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Google Ads, Google Analytics 4, Google Tag Manager, JavaScript, Pixel Setup & Optimization, etc.. I hold a degree in Bachelor of Business Administration (BBA), , Master of Business Administration (MBA), . Some of the notable projects I’ve worked on include: SEO Audit & Performance Report for Apollo Distribution Cardiff, Google Analytics, Google Ads & Facebook Ads Dashboard Report, Facebook Conversion API Server Side Tracking, Server Side Tracking for FB, Google Ads and GA4, Data Layer Push for Custom Made Website via GTM & JavaScript, etc.. I am based in Sylhet, Bangladesh. I've successfully completed 12 projects while developing at Softaims.

My passion is building solutions that are not only technically sound but also deliver an exceptional user experience (UX). I constantly advocate for user-centered design principles, ensuring that the final product is intuitive, accessible, and solves real user problems effectively. I bridge the gap between technical possibilities and the overall product vision.

Working within the Softaims team, I contribute by bringing a perspective that integrates business goals with technical constraints, resulting in solutions that are both practical and innovative. I have a strong track record of rapidly prototyping and iterating based on feedback to drive optimal solution fit.

I’m committed to contributing to a positive and collaborative team environment, sharing knowledge, and helping colleagues grow their skills, all while pushing the boundaries of what's possible in solution development.

Main technologies

  • Web, Analytics and Performance Marketing

    2 years

  • Google Ads

    1 Year

  • Google Analytics 4

    1 Year

  • Google Tag Manager

    1 Year

Additional skills

  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • JavaScript
  • Pixel Setup & Optimization
  • PPC Campaign Setup & Management
  • Google Ads Account Management
  • Looker Studio
  • Performance Marketing
  • Analytics & Tracking Setup
  • Web Analytics
  • Google Analytics Report
  • Tracking Goals Setup
  • Data Visualization
  • Data Analytics

Direct hire

Potentially possible

Previous Company

Magnito Digital

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Experience Highlights

SEO Audit & Performance Report for Apollo Distribution Cardiff

I audited the SEO performance for Apollo Distribution Cardiff. The report showed a 63% increase in impressions but a drop in engagement. Keyword rankings, page-level CTRs, and traffic trends were analyzed in depth. Technical SEO issues like broken links, missing alt texts, and duplicate metadata were identified. A clear action plan was delivered to improve local rankings and organic traffic.

Google Analytics, Google Ads & Facebook Ads Dashboard Report

I created a monthly performance dashboard for Atlanta West Jewelry covering Google Analytics, Google Ads, and Facebook/Instagram Ads. The report tracked over 30K Google Ads impressions and 502K Facebook ad views, with detailed breakdowns on conversions, CPC, CTR, and ROAS. I helped identify top-performing keywords like “jewelry store” and optimized underperforming campaigns. Facebook ads brought in 596 conversions with retargeting, and Instagram insights were used to refine creative strategy. The dashboard helped the client make smarter budget and targeting decisions across platforms.

Facebook Conversion API Server Side Tracking | Shopify Website|

Facebook Conversion API Server-Side Tracking

Server Side Tracking for FB, Google Ads and GA4

Server Side Tracking for FB, Google Ads and GA4

Data Layer Push for Custom Made Website via GTM & JavaScript

Data Layer Push with Google Tag Manager & JavaScript for GA4 Ecommerce Tracking

Education

  • Sylhet International University

    Bachelor of Business Administration (BBA) in

    2018-01-01-2022-01-01

  • Google Academy

    in Google Tag Manager, Google Analytics 4, Server Side Tracking

  • Sylhet International University

    Master of Business Administration (MBA) in

    2024-01-01-2024-01-01

  • Udemy

    in Google Looker Studio for Data Anlaysis & Visulaization

Languages

  • English

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