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Sarah B. Analytics, Automation and Marketing Platforms

My name is Sarah B. and I have over 8 years of experience in the tech industry. I specialize in the following technologies: Tracking Pixel, Conversion Report, Google Tag Manager, Conversion Rate Optimization, Marketing Analytics, etc.. I hold a degree in Associate's degree, Bachelor of Science (BS). Some of the notable projects I’ve worked on include: Dashboard with Marketing Analytics, Google Analytics IQ Certified, GA Advanced Certification, GA Beginners Completion, GTM Fundamentals Completion, etc.. I am based in Metro Manila, Philippines. I've successfully completed 13 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • Analytics, Automation and Marketing Platforms

    8 years

  • Tracking Pixel

    1 Year

  • Conversion Report

    3 Years

  • Google Tag Manager

    2 Years

Additional skills

  • Tracking Pixel
  • Conversion Report
  • Google Tag Manager
  • Conversion Rate Optimization
  • Marketing Analytics
  • Google Apps Script
  • Microsoft Excel
  • Automation
  • Google Sheets
  • Google Analytics
  • Data Analysis
  • Dashboard
  • Looker Studio
  • Digital Marketing
  • Web Analytics

Direct hire

Potentially possible

Previous Company

Nielsen

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Experience Highlights

Dashboard with Marketing Analytics

The client needs to know how many users are clicking the "Download" button for every optin they have in their page. Which page converts more and what happens before they clicked on the 'Download' button.

Google Analytics IQ Certified

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

GA Advanced Certification

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

GA Beginners Completion

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

GTM Fundamentals Completion

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Education

  • AMA International Institute of Technology

    Associate's degree in Business Information System

    2005-01-01-2007-01-01

  • AMA Computer University

    Bachelor of Science (BS) in Computer science

    2007-01-01-2010-01-01

Languages

  • English