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Shaheer A. Analytics, Web and Data Science

My name is Shaheer A. and I have over 4 years of experience in the tech industry. I specialize in the following technologies: Google Analytics, Facebook Pixel Setup & Optimization, Google Analytics 4, Google Tag Manager, Tag Manager Setup, etc.. I hold a degree in Bachelor of Applied Science (BASc), . Some of the notable projects I’ve worked on include: Marketing Analytics Dashboard, Data Driven Campaign Optimization, HubSpot Forms + Google Ads Conversion Tracking Setup (eLocker.com), Google Merchant Center Fixes, GMC End-to-End Implementation, GHL FB CAPI sGTM & Stape End-to-End Implementation, etc.. I am based in Lahore Cantt, Pakistan. I've successfully completed 20 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims’ clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.

Main technologies

  • Analytics, Web and Data Science

    4 years

  • Google Analytics

    1 Year

  • Facebook Pixel Setup & Optimization

    3 Years

  • Google Analytics 4

    3 Years

Additional skills

  • Google Analytics
  • Facebook Pixel Setup & Optimization
  • Google Analytics 4
  • Google Tag Manager
  • Tag Manager Setup
  • Tracking Tags Installation
  • Analytics & Tracking Setup
  • Web Analytics
  • Marketing Analytics
  • Tracking Pixel
  • Analytics Dashboard
  • Looker Studio
  • Ecommerce Purchase Tracking
  • Web Analytics Bug Fix
  • Web Analytics Report
  • Data Science

Direct hire

Potentially possible

Previous Company

Confiz

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Experience Highlights

Marketing Analytics Dashboard, Data Driven Campaign Optimization

Problem Statement: Client was running ads across Google, Facebook, and LinkedIn, but lacked a central view of performance. Reporting was scattered, making it hard to optimize campaigns. Solution: Built a unified dashboard with GA4, GTM, and Looker Studio. Integrated cross-channel data, set up custom conversion tracking, and added funnel analysis for clear visibility on performance. Impact: Provided a single source of truth for marketing data. Helped reallocate budget to top-performing channels, boosting conversions by 18% and reducing acquisition costs.

HubSpot Forms + Google Ads Conversion Tracking Setup (eLocker.com)

Implemented tracking for 7 HubSpot forms and live chat on eLocker.com. Configured GA4 events and conversions via GTM, split between paid and organic traffic, and set up deduplicated Google Ads conversions tied to campaigns/ad groups. Removed old goals for clean reporting and ensured consistent data flow into GA4, Google Ads, and HubSpot. Delivered validation tests, documentation, and a Loom walkthrough, giving the client accurate attribution and confidence in campaign ROI measurement.

Google Merchant Center Fixes

Implemented end-to-end Google Merchant Center solutions for eCommerce clients, including feed configuration from platforms like Shopify/WooCommerce and resolving violations (missing GTIN, restricted content flags). Set up multi-country feeds with proper tax, language, and shipping rules. Enabled dynamic remarketing by mapping custom parameters and aligning product data in Google Ads. Ensured high feed health and compliance to boost visibility and Shopping Ads performance.

GMC End-to-End Implementation

Set up Google Merchant Center end-to-end for a Shopify store, including feed creation, product optimization, shipping/tax configuration, and issue resolution (disapprovals, GTINs, mismatches). Implemented custom labels and feed rules to support Shopping and PMax campaigns. Achieved full feed approval and improved ad performance with accurate, optimized product data. Integrated with Google Ads for remarketing and dynamic campaigns.

GHL FB CAPI sGTM & Stape End-to-End Implementation

Implemented end-to-end GA4 and GTM integrations for The Silver Leaf Group, an e-commerce site, and a GoHighLevel-based agency. Delivered custom tracking plans for each capturing events like form submissions, purchases, funnel steps, and lead stages. Ensured accurate data collection, cross-platform tracking, and actionable insights, helping clients optimize marketing efforts, improve user experience, and increase ROI through data-driven decisions and performance measurement.

Education

  • Forman Christian College & University

    Bachelor of Applied Science (BASc) in Computer science

    2016-01-01-2020-01-01

  • CXL - Digital Analyst

    in Google Analytics 4, Google Tag Manager, Data Studio, BigQuery

    2022-01-01-2023-01-01

Languages

  • English

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