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Shahla A. Business Intelligence, Data Analytics and SQL Platforms

My name is Shahla A. and I have over 16 years of experience in the tech industry. I specialize in the following technologies: Data Analytics, SAP Crystal Reports, Business Intelligence, Data Visualization, SQL Programming, etc.. I hold a degree in Bachelor's, Masters. Some of the notable projects I’ve worked on include: Custom Excel Reports for Streamlined Restaurant Operations, Lead Performance Analysis Project, Business Intelligence/ Statistical Analysis. I am based in Karachi, Pakistan. I've successfully completed 3 projects while developing at Softaims.

I value a collaborative environment where shared knowledge leads to superior outcomes. I actively mentor junior team members, conduct thorough quality reviews, and champion engineering best practices across the team. I believe that the quality of the final product is a direct reflection of the team's cohesion and skill.

My experience at Softaims has refined my ability to effectively communicate complex technical concepts to non-technical stakeholders, ensuring project alignment from the outset. I am a strong believer in transparent processes and iterative delivery.

My main objective is to foster a culture of quality and accountability. I am motivated to contribute my expertise to projects that require not just technical skill, but also strong organizational and leadership abilities to succeed.

Main technologies

  • Business Intelligence, Data Analytics and SQL Platforms

    16 years

  • Data Analytics

    6 Years

  • SAP Crystal Reports

    9 Years

  • Business Intelligence

    1 Year

Additional skills

  • Data Analytics
  • SAP Crystal Reports
  • Business Intelligence
  • Data Visualization
  • SQL Programming
  • Transact-SQL
  • Data Analysis
  • Microsoft Business Intelligence Studio
  • Microsoft Power BI
  • Excel Macros
  • Analytics Dashboard
  • Microsoft Excel PowerPivot

Direct hire

Potentially possible

Previous Company

Systems Limited

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Experience Highlights

Custom Excel Reports for Streamlined Restaurant Operations

This project was developed to create a series of essential reports for a small restaurant, helping them track and manage their operations more effectively. Reports included Order Summary by Dish, Daily Sales Trends, Inventory Usage per Dish, and Monthly Performance Overview. Using Excel, these reports provided clear insights into dish popularity, sales trends, and resource allocation. The project streamlined decision-making for menu management and operations. One of these reports is shared here for reference.

Lead Performance Analysis Project

This project involved analyzing multiple reports to evaluate lead management, sales activities, and revenue generation. Below are two sample reports: Lead Activity Report: Tracks performance by lead source, including appointments, sales, and salesperson efficiency. Leads By Rep Report: Focuses on individual salesperson performance, lead conversion rates, and revenue contribution. These reports are part of a broader effort to optimize sales strategies and improve lead conversion.

Business Intelligence/ Statistical Analysis

Transformed raw data into actionable insights to drive strategic decisions. Key tasks included data collection from diverse sources, developing interactive dashboards with Power BI and Tableau, and optimizing processes. Collaborated with cross-functional teams to deliver customized reports and effectively communicated findings to stakeholders, resulting in improved decision-making and operational efficiency.

Education

  • JUW

    Bachelor's in Computer science

    2000-01-10-2004-07-10

  • PAF-KIET

    Masters in Management Science

    2006-02-10-2008-01-10

Languages

  • English
  • Hindi
  • Urdu