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Sher A. - Fullstack Developer, Data Science, Data Analysis

My journey at Softaims has been defined by curiosity, growth, and collaboration. I’ve always believed that good software is not just built—it’s carefully shaped through understanding, exploration, and iteration. Every project I’ve worked on has taught me something new about how to balance simplicity with depth, and efficiency with creativity. At its core, my work revolves around helping businesses and people achieve more through thoughtful technology. I’ve learned that the most successful projects come from teams that communicate openly and stay adaptable. At Softaims, I’ve had the opportunity to work alongside professionals who challenge assumptions, share knowledge generously, and inspire continuous improvement. I take pride in focusing on the fundamentals—clarity in logic, consistency in design, and empathy in execution. Software is more than a set of features; it’s a reflection of how we think about problems and how we choose to solve them. By maintaining this perspective, I aim to build solutions that are not only effective today but also flexible enough to support the challenges of tomorrow. The culture at Softaims promotes learning as an ongoing process. Every new project feels like a step forward, both personally and professionally. I see each challenge as a chance to refine my skills and contribute to the shared vision of building technology that genuinely improves lives.

Main technologies

  • Fullstack Developer

    4 years

  • API Development

    1 Year

  • Django

    1 Year

  • Python

    2 Years

Additional skills

  • API Development
  • Django
  • Python
  • AWS Lambda
  • PostgreSQL
  • API Integration
  • RESTful API
  • Database
  • Payment Gateway
  • Product Development
  • FastAPI
  • Web Development
  • Django Stack
  • Python Script
  • Flask
  • Data Engineering
  • Data Science
  • Data Analysis

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Potentially possible

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Experience Highlights

Flight Aggregator - Sastaticket.pk

Sastaticket.pk had found product market fit and was looking to revamp their technology from scratch. Creating a flight aggregator (search engine) had its own set of challenges like: - Aggregating flight search results from different providers - Writing data pipelines to update flight prices in realtime - Writing a commissions engine that updated seat-level commission every minute - Creating a frontend that "streamed" results - Building a cache layer so that the results are snappy yet accurate

Aurora - AI Market Research Platform

Aurora, a market research company, commissioned Cogent Labs to design an AI-powered self-service market research platform. This innovative tool empowers entrepreneurs and investors to swiftly assess new opportunities, understand the competitive landscape, and ultimately determine whether a venture is worth pursuing. Our task was to develop a system capable of accurately calculating market size, total addressable market (TAM), and serviceable addressable market (SAM), analyzing the competition within that industry with speed and precision.

Memo Cards – AI-Powered Study Tool

I developed Memo Cards for my client, Jason Chan, to help students study more effectively by streamlining flashcard creation. The platform uses AI to transform PDFs and lecture notes into customizable study aids like flashcards and quizzes in seconds. Its user-friendly interface allows anyone to generate study materials easily. Additionally, I integrated personalized tutoring features that provide feedback to enhance learning. After thorough testing and feedback from users, Memo Cards has successfully supported thousands of learners worldwide in saving time and improving their study efficiency

Fintech micropayment processing platform - Maxab Stops

Maxab, a leader in QuickCommerce in Egypt, commissioned Cogent Labs to design a robust offers engine aimed at stimulating an increase in merchant microtransactions Our task was to create a system capable of managing the rigorous demands of a high-frequency platform serving over a million users per month. This project presented numerous complex challenges. Responding with resourcefulness and expertise, the Cogent Labs team developed an auto-scaling architecture, implemented optimized queries, and integrated Redis caching layers to augment system performance.

Narratize - AI Content Generation

Cogent Labs partnered with Narratize, a traditional content marketing agency serving many clients, including Fortune 500 companies, to transform their business by developing a state-of-the-art generative AI content generation platform for over 20 content creation use cases. Some prominent examples of use cases include pitch creation and article generation. The tool is designed to be simple and easy to use, allowing users to enter data and quickly generate the required content.

Education

  • Udacity

    in

    2020-01-01-2021-01-01

  • Punjab University College of Information Technology (PUCIT)

    in

    2015-01-01-2019-01-01

Languages

  • English
  • Urdu