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Schedule Interview NowMy name is Sundas Z. and I have over 13 years of experience in the tech industry. I specialize in the following technologies: Mobile App Design, Responsive Design, Website Redesign, Figma, User Flow, etc.. I hold a degree in Master of Computer Applications (M.C.A.), Bachelors, Diploma. Some of the notable projects I’ve worked on include: USA Safety Supplies - High-Converting Ecommerce UI/UX Design, Complete Branding & UX Redesign for Nexus Expert Research, Treasure Island (Live Reality Show), Bank to Bank Transfer (Flows UX/UI Design), Design System Guidelines (For Designers & Developers), etc.. I am based in Lahore, Pakistan. I've successfully completed 31 projects while developing at Softaims.
I thrive on project diversity, possessing the adaptability to seamlessly transition between different technical stacks, industries, and team structures. This wide-ranging experience allows me to bring unique perspectives and proven solutions from one domain to another, significantly enhancing the problem-solving process.
I quickly become proficient in new technologies as required, focusing on delivering immediate, high-quality value. At Softaims, I leverage this adaptability to ensure project continuity and success, regardless of the evolving technical landscape.
My work philosophy centers on being a resilient and resourceful team member. I prioritize finding pragmatic, scalable solutions that not only meet the current needs but also provide a flexible foundation for future development and changes.
Main technologies
13 years
6 Years
6 Years
9 Years
Potentially possible
Careem
Redesigned key ecommerce pages for USA Safety Supplies to improve usability and boost conversions. Used Figma to create clean, high-performing product pages based on CRO best practices. Conducted user flow analysis and collaborated with developers for implementation. The result: smoother shopping experiences and improved conversion rates through thoughtful design.
Led a complete rebranding and user experience revamp for Nexus Expert Research. Delivered a professional brand identity, new UI design, and user journey strategy tailored to multiple personas. Improved usability and visual consistency across web and mobile platforms, helping position the brand among leading consulting firms.
This project is specifically for US viewership where they need to design a web and mobile application for a live reality show involves several key components and considerations to ensure an engaging, interactive, and seamless user experience. By addressing design requirement which was mostly was related to look and feel of a journey of treasure island, maps, pirates etc. By addressing these design requirements created a captivating and user-friendly web and mobile application for a live reality show that keeps viewers engaged and excited throughout the show's duration and a user-friendly experience for candidates to join and stay updated with upcoming events and shows. Meanwhile worked on their backend application too to manage all of this reality show records and manage their shop inventory for candidates and viewers.
Creating an intuitive and secure user experience (UX/UI) for bank-to-bank transfers is essential to facilitate seamless financial transactions and build trust among users. In this design flow, we will outline the key steps and considerations involved in crafting a user-friendly interface for transferring funds between bank accounts. Our primary objective is to streamline the process, making it efficient and accessible while ensuring the highest level of security. Whether users are initiating one-time transfers, setting up recurring payments, or managing beneficiaries, our design approach will prioritize simplicity, transparency, and a responsive user interface. Through thoughtful design, we aim to guide users effortlessly from authentication and account selection to transaction details and confirmation. We'll also incorporate features such as transaction history tracking, real-time notifications, and easy error handling to enhance the overall user experience. Our bank-to-bank transfer UX/UI design flow will adhere to industry best practices and security standards, ensuring that users can confidently and efficiently manage their financial transactions with ease. By addressing user pain points and providing a visually appealing and user-centric interface, we strive to make the process of transferring funds between bank accounts a seamless and trusted experience.
A powerful design system for creating customised libraries that are always up to date, code-aligned, and easy to evolve as your business grows. Upon completing the design system, the next step was to create 'Design System Guidelines' to assist both designers and developers. These guidelines ensure that when new team members join, they can quickly grasp the company's brand principles and understand how to effectively apply the design system. This aspect plays a crucial role in maintaining consistency and efficiency within the team. Creating design system guidelines involves several key design requirements to ensure they effectively serve as a comprehensive reference for designers and developers. Here are the essential design requirements for design system guidelines: Clarity and Readability: The guidelines must be presented in a clear, organized, and easily readable format. Use legible fonts, appropriate typography, and sufficient spacing. Consistency: The design of the guidelines should align with the design system itself, ensuring a consistent visual language, color scheme, and typography. Structure and Navigation: Implement a well-structured layout with intuitive navigation. Use headings, subheadings, and a table of contents to help users quickly locate information. Visual Examples: Include visual examples and illustrations to demonstrate design principles, components, and patterns. Use these examples to showcase best practices. Comprehensive Coverage: Cover all aspects of the design system, including brand guidelines, color palettes, typography, UI components, iconography, and layout principles. Usage Guidelines: Clearly define how design elements should be used and in what contexts. Provide dos and don'ts for various components. Interactivity: If applicable, use interactive elements such as tabs, accordions, or tooltips to provide additional information without overwhelming the user. Responsive Design: Ensure that the guidelines are responsive, adapting to different screen sizes and orientations for accessibility on various devices. Accessibility Considerations: Incorporate accessibility features to make the guidelines usable by individuals with disabilities. This includes alt text for images and adherence to accessibility standards. Search Functionality: Implement a search feature to allow users to quickly find specific topics or components within the guidelines. Version Control: Maintain version control to track updates and revisions, ensuring that users are always accessing the most current information. Downloadable Assets: Provide downloadable assets such as templates, design files, and code snippets that can be easily integrated into design and development workflows. Feedback Mechanism: Include a way for users to provide feedback or report issues with the guidelines to facilitate continuous improvement. User-Friendly URLs: Create user-friendly URLs that are easy to remember and share, making it convenient for team members to access the guidelines. Mobile Accessibility: Optimize the design guidelines for mobile devices to cater to users who may need on-the-go access. Multilingual Support: If your team or organization operates in multiple languages, consider providing translations of the guidelines. Offline Access: Offer an option for offline access, allowing users to reference the guidelines even without an internet connection. Security Measures: Implement security measures to protect any sensitive or confidential information contained within the guidelines. User Training: Consider providing training or onboarding sessions for new team members to ensure they understand how to effectively use the guidelines. By adhering to these design requirements, you can create comprehensive design system guidelines that serve as a valuable resource for designers and developers, promoting consistency and efficiency in design and development processes.
Master of Computer Applications (M.C.A.) in Computer science
2014-01-01-2015-12-01
Bachelors in Information Technology
2007-08-10-2011-09-10
Diploma in Php and Web Development