My name is Tal M. and I have over 16 years of experience in the tech industry. I specialize in the following technologies: Facebook Advertising, Google Ads, Search Engine Optimization, Email Marketing, Magento, etc.. I hold a degree in Bachelor of Applied Science (BASc). Some of the notable projects I've worked on include: Email Marketing Flows - Strategy, Design (Figma) and Klaviyo, Increased ROAS 35% within 3 weeks of taking on this account, Increased sales by 34% in 2 months with of Google Ads + Email, My personal website, Reach Bravo - Marketing for local service providers, etc.. I am based in Raanana, Israel. I've successfully completed 7 projects while developing at Softaims.

My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.

I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims' clients by reducing infrastructure costs and improving user satisfaction.

I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.