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Todd B. - Fullstack Developer, Customer Segmentation, Master Data Management

Being part of Softaims has allowed me to see the full spectrum of what technology can achieve when guided by empathy, discipline, and creativity. Each assignment, regardless of size, represents an opportunity to bring clarity to complexity and to turn ambitious ideas into tangible outcomes. I’ve come to realize that successful development isn’t just about writing code—it’s about listening carefully, understanding deeply, and designing thoughtfully. Every client brings unique challenges, and I make it a priority to align my work with their goals, ensuring that the end result is both effective and lasting. Softaims fosters an environment where collaboration is not optional—it’s essential. The collective expertise within the team pushes me to think beyond conventional boundaries, to question, refine, and innovate. I believe that this process of shared learning and experimentation is what makes our solutions resilient and impactful. My ultimate goal is to build technology that feels effortless to use yet powerful in function. I approach every task with the mindset that small details can make a big difference. Through continuous refinement and dedication, I aim to contribute to the kind of work that not only serves today’s needs but anticipates tomorrow’s possibilities.

Main technologies

  • Fullstack Developer

    7 years

  • SQL

    3 Years

  • BigQuery

    2 Years

  • Python

    2 Years

Additional skills

  • SQL
  • BigQuery
  • Python
  • Data Engineering
  • Marketing Automation
  • Data Analysis
  • Google Tag Manager
  • JavaScript
  • Data Science
  • Tableau
  • Web Analytics
  • Google Analytics
  • Data Management
  • Customer Segmentation
  • Master Data Management

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Potentially possible

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Experience Highlights

AI & Marketing Automation

I work on several marketing operations / marketing automation projects on an ongoing basis. A day doesn't go by when I am not in Make and Zapier working in complex workflows with custom code, etc.

Marketing Site

Ground-up site management and consulting partner on all services.

Example dashboard

Helping to bring life to GA4!

Education

  • Rhode Island College

    Bachelor of Arts (B.A.) in Music

    1998-01-01-2002-01-01

Languages

  • English