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Schedule Interview NowMy name is Usama B. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: Zoho CRM, Salesforce, Zoho Creator, Salesforce Sales Cloud, Marketing Automation, etc.. I hold a degree in Bachelor of Computer Science (BCompSc). Some of the notable projects I've worked on include: Salesforce Predictive Purchase Notification Tool, Zoho Simplified Sales Record & Reporting System, Salesforce Sales & Service Cloud Optimization, End-to-End Digital Transformation for Healthcare Platform with Zoho, Salesforce Transformation for Petroleum Sales, etc.. I am based in Lahore, Pakistan. I've successfully completed 8 projects while developing at Softaims.
Information integrity and application security are my highest priorities in development. I implement robust validation, encryption, and authorization mechanisms to protect sensitive data and ensure compliance. I am experienced in identifying and mitigating common security vulnerabilities in both new and existing applications.
My work methodology involves rigorous testing—at the unit, integration, and security levels—to guarantee the stability and trustworthiness of the solutions I build. At Softaims, this dedication to security forms the basis for client trust and platform reliability.
I consistently monitor and improve system performance, utilizing metrics to drive optimization efforts. I'm motivated by the challenge of creating ultra-reliable systems that safeguard client assets and user data.
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Upwork
I developed a Salesforce-based predictive purchase notification tool that analyzes customer purchase history and automates email reminders, boosting repeat sales by 25%. Using Apex, LWC, Batch Apex,
I led the build of a custom Zoho Creator application to manage orders and product records with vendor-level tracking. I integrated Zoho Analytics to deliver dashboards for sales, billing, advertising
I optimized sales and service operations by customizing Salesforce Sales Cloud and Service Cloud. I automated lead-to-opportunity workflows, streamlined case management, and integrated email and task
I led the implementation of a Zoho-powered digital transformation for a global telehealth platform. I customized Zoho People for HR automation, integrated Zoho CRM with patient management, and used Zo
I transformed a petroleum company’s sales operations by optimizing Salesforce Sales Cloud. I automated lead and opportunity management, built dashboards for pipeline visibility, and streamlined accoun
Bachelor of Computer Science (BCompSc) in Computer science
2014-01-01-2018-01-01