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Vinita R. Digital Marketing, PPC and Campaign Management

My name is Vinita R. and I have over 4 years of experience in the tech industry. I specialize in the following technologies: Search Engine Marketing, Google Analytics, Digital Marketing, PPC Campaign Setup & Management, Google Ads, etc.. I hold a degree in Master of Business Administration (MBA). Some of the notable projects I've worked on include: Haus of Brilliance: 514% ROAS in Fine Jewelry Meta Ads Campaign, Spice 72: 489+ Reservations Boosted by Meta Ads, Ultra-Soft Toothbrushes: 5.2X ROAS & 38% Lower CPA with Meta Ads, Pet Accessories: 4.5X ROAS & 120% Engagement Boost via Meta Ads!, AI SaaS: 597 Conversions & $6.15M Value via Google Ads, etc.. I am based in Indore, India. I've successfully completed 39 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today's highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • Digital Marketing, PPC and Campaign Management

    4 years

  • Search Engine Marketing

    3 Years

  • Google Analytics

    1 Year

  • Digital Marketing

    1 Year

Additional skills

  • Search Engine Marketing
  • Google Analytics
  • Digital Marketing
  • PPC Campaign Setup & Management
  • Google Ads
  • Pay Per Click Advertising
  • Campaign Optimization
  • Shopping Campaign Setup
  • Campaign Setup
  • Paid Media
  • LinkedIn Campaign Manager
  • YouTube Ads
  • Facebook Ad Campaign
  • Conversion Rate Optimization
  • Landing Page Optimization

Direct hire

Potentially possible

Previous Company

Magic Clickz

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Experience Highlights

Haus of Brilliance: 514% ROAS in Fine Jewelry Meta Ads Campaign

Haus of Brilliance is a fine jewelry brand that offers ethically sourced, solid gold jewelry, lab-grown diamonds, and beautifully crafted pieces. Designed in NYC, the brand emphasizes quality, afforda

Spice 72: 489+ Reservations Boosted by Meta Ads | Restaurant Marketing

Spice 72 – A family-owned Indian restaurant in Surrey, BC, offering authentic North & South Indian cuisine. Known for its specialties like Mumbai street food and Butter Chicken, Spice 72 uses fresh, l

Ultra-Soft Toothbrushes: 5.2X ROAS & 38% Lower CPA with Meta Ads

Ultra-Soft Toothbrushes: 5.2X ROAS & 38% Lower CPA with Meta Ads Project: Meta Ads (Ongoing) – Focused on Conversion, Retargeting & Engagement Campaigns. Results: ✅ 5.2X ROAS – Achieved high returns

Pet Accessories: 4.5X ROAS & 120% Engagement Boost via Meta Ads!

Pet Accessories: 4.5X ROAS & 120% Engagement Boost via Meta Ads! Project: Meta Ads (Ongoing) – Conversion, Lookalike, Retargeting & Engagement Campaigns. Results: ✅ 4.5X ROAS – Maximized profitabili

AI SaaS: 597 Conversions & $6.15M Value via Google Ads

Client: CallMiner, a leading provider of AI-driven conversation intelligence software that helps businesses analyze customer interactions to enhance CX and operational efficiency. Objective: Run a ta

Education

  • IET - DAVV

    Master of Business Administration (MBA) in

Languages

  • English (Native or Bilingual)