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Schedule Interview NowMy name is WAJIH B. and I have over 12 years of experience in the tech industry. I specialize in the following technologies: Data Analysis, Market Analysis, Market Research, Competitive Analysis, Online Research, etc.. I hold a degree in , Master of Business Administration (MBA), Doctor of Philosophy (PhD), . Some of the notable projects I’ve worked on include: Sustainability & IT CO₂ Footprint Validation, UAE Housing Project-10-Year Business & Financial Plan with Projections, US Financial Services Market Research & Competitive Analysis Report, SaaS Market Research & GTM Strategy for AI-Powered HR Tech Startup, 10-Year Financial Forecast for Hospitality Business in KSA, etc.. I am based in Lahore, Pakistan. I've successfully completed 174 projects while developing at Softaims.
I am a dedicated innovator who constantly explores and integrates emerging technologies to give projects a competitive edge. I possess a forward-thinking mindset, always evaluating new tools and methodologies to optimize development workflows and enhance application capabilities. Staying ahead of the curve is my default setting.
At Softaims, I apply this innovative spirit to solve legacy system challenges and build greenfield solutions that define new industry standards. My commitment is to deliver cutting-edge solutions that are both reliable and groundbreaking.
My professional drive is fueled by a desire to automate, optimize, and create highly efficient processes. I thrive in dynamic environments where my ability to quickly master and deploy new skills directly impacts project delivery and client satisfaction.
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12 years
9 Years
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Engro Corp
My client needed validation of their IT firm's CO₂ footprint in Google Sheets, ensuring compliance with ITERD, GHG Protocol, and CSRD standards. I reviewed all data inputs across servers, cloud, SaaS, databases, email, and end-user devices, corrected formulas, annualized lifecycle emissions, and reclassified scopes for audit-readiness. Delivered a fully corrected, audit-ready workbook with clear documentation. Expertise: sustainability analysis, IT emissions, ESG reporting, CSRD audit validation.
Developed a comprehensive business and financial plan for a landmark real estate housing project in the UAE, including 10-year financial projections, ROI analysis, cash flow modeling, and market feasibility. The project emphasized sustainable growth, investor confidence, and long-term profitability in the UAE real estate and construction sector. Delivered revenue forecasts, cost modeling, risk assessment, and strategic insights to attract investors for large-scale residential development
Conducted in-depth market research and competitive analysis of the US financial services sector for First Tech Federal Credit Union, benchmarking 8 core products against SoFi, Chime, leading credit unions, and major banks. Analyzed APYs, fees, UX, digital tools, and marketing strategies using verified data sources. Delivered actionable insights and strategic recommendations to enhance product competitiveness, drive digital transformation, and accelerate member growth. #MarketResearch #CompetitiveAnalysis #FinancialServices #BankingIndustry #FinTechResearch MarketingStrategy #DataDrivenInsights
Conducted in-depth SaaS market research for an AI-powered HR tech platform targeting the US and GCC. Delivered TAM/SAM/SOM analysis, buyer persona mapping, competitor benchmarking (15 tools incl. Culture Amp, Lattice), and go-to-market strategy. Uncovered gaps in AI-driven performance analytics and remote workforce engagement. Included trend forecasting, pricing analysis, and a regional strategy deck. Expertise in market intelligence, digital transformation, B2B SaaS strategy, and sustainable business planning were involved.
Developed a detailed 10-year financial projection for a boutique hospitality company in the Middle East, covering CAPEX, OPEX, revenue streams, breakeven, ROI, and IRR. Aligned financial model with tourism trends, seasonal occupancy rates, and luxury pricing benchmarks. Delivered investor-ready dashboards, sensitivity analysis, and cash flow forecasts to guide funding decisions and long-term growth planning.
in Data Science and Analytics
Master of Business Administration (MBA) in Business
Doctor of Philosophy (PhD) in DBA Economics
2023-01-01-2025-01-01
in Risk Management Specialization
2024-01-01-2024-01-01