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Yassin A. Backend, SEO and Project Management

My name is Yassin A. and I have over 9 years of experience in the tech industry. I specialize in the following technologies: SEO Backlinking, Search Engine Optimization, SEO Audit, SEO Keyword Research, Shopify SEO, etc.. I hold a degree in Bachelor of Technology (BTech). Some of the notable projects I’ve worked on include: πŸ“ˆ Case Study 71: 105% Revenue Growth & 444% More Clicks πŸš€, Case Study 70: 155% Revenue Growth πŸ“ˆ 121% Items Sold via SEO πŸ’°, Case Study 69, Case Study 68, Case Study 67 : 31% Traffic Growth & 2,687% Google Ads ROI πŸ“ˆπŸ’°, etc.. I am based in Woodbridge, United States. I've successfully completed 71 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goalsβ€”ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • Backend, SEO and Project Management

    9 years

  • SEO Backlinking

    8 Years

  • Search Engine Optimization

    7 Years

  • SEO Audit

    3 Years

Additional skills

  • SEO Backlinking
  • Search Engine Optimization
  • SEO Audit
  • SEO Keyword Research
  • Shopify SEO
  • Technical SEO
  • Local SEO
  • Project Management
  • Facebook Advertising
  • SEO Localization
  • SEO Competitor Analysis
  • Off-Page SEO Report
  • SEO Software
  • Backend

Direct hire

Potentially possible

Previous Company

Shopify

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Experience Highlights

πŸ“ˆ Case Study 71: 105% Revenue Growth & 444% More Clicks πŸš€

Social Market Way completed a comprehensive digital marketing and website optimization project for a U.S.-based platform connecting users with private chefs. The site allows users to browse menus, find local chefs, and make reservations. Challenges included slow load times, poor mobile functionality, low search visibility, ineffective PPC, and underused email and social media marketing. Social Market Way improved site functionality, user experience, and brand visibility while driving revenue growth through an integrated marketing strategy.

Case Study 70: 155% Revenue Growth πŸ“ˆ 121% Items Sold via SEO πŸ’°

Partnering with Social Market Way, a leading bathroom ecommerce brand overcame intense competition and a shifting SERP landscape. Social Market Way implemented a dual strategy of SEO and paid advertising, optimizing technical SEO, enhancing content strategy, and executing targeted bid campaigns. The results included 155% revenue growth, 121% more items sold via SEO, 321% ROAS, and 49% paid CPA. By driving high-intent traffic, building thought leadership content, and improving ad efficiency, the brand boosted conversions, visibility, and sustained ecommerce success.

Case Study 69 | πŸš€ 1,221% Traffic Growth & 2,800% Boost in Key Pages

A brand-new dental practice partnered with our team to launch a structured SEO campaign that would drive patient growth and local visibility. By optimizing the Google Business Profile, creating keyword-targeted service pages, and revamping the internal linking structure, we captured high-intent local search traffic. The campaign delivered over 1,200% growth in organic traffic, 70% more monthly phone leads, multiple #1 local keyword rankings, and exponential increases to key treatment and membership pages.

Case Study 68 | 499% Sessions Growth | 733% Keywords | πŸ“ˆ 490% Users

A leading fashion and lifestyle e-commerce platform partnered with Social Market Way to scale its Personal Care category during the pandemic. Facing strong competition, the challenge was to increase visibility, clicks, and sessions. Through deep keyword and product gap analysis, optimized on-page content, schema implementation, contextual linking, influencer campaigns, and backlink strategies, the brand achieved a 499% surge in sessions and 490% growth in organic users within months.

Case Study 67 : 31% Traffic Growth & 2,687% Google Ads ROI πŸ“ˆπŸ’°

A performance automotive parts retailer partnered with Social Market Way to boost organic traffic, revenue, and user experience. Facing a mobile-unfriendly BigCommerce theme, Social Market Way redesigned and redeveloped the site with optimized content, faster page speeds, custom widgets, and ADA compliance. Integrated apps like Klaviyo, Smile.io, and Affirm enhanced conversions. Post-launch, the site saw a 31% increase in sessions, 27% revenue growth, and a 33% rise in monthly organic revenue.

Education

  • Northern Virginia Community College

    Bachelor of Technology (BTech) in Associates Degree ( Information Technology

    2011-01-01-2014-01-01

Languages

  • Amharic
  • English
  • Tigrinya