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Alanzo H. Backend, CRM and Automation Platforms

My name is Alanzo H. and I have over 2 years of experience in the tech industry. I specialize in the following technologies: HubSpot, Salesforce, Apex, Salesforce CRM, Zapier, etc.. I hold a degree in Bachelor of Science in Information Technology. Some of the notable projects I’ve worked on include: NESS - HubSpot CRM Automation Development & Platform Migration, HubSpot CRM Integration for Streamlined Audience Insights, Salesforce Service Cloud Implementation for MYAVANA. I am based in Fort Myers, United States. I've successfully completed 3 projects while developing at Softaims.

I'm committed to continuous learning, always striving to stay current with the latest industry trends and technical methodologies. My work is driven by a genuine passion for solving complex, real-world challenges through creative and highly effective solutions. Through close collaboration with cross-functional teams, I've consistently helped businesses optimize critical processes, significantly improve user experiences, and build robust, scalable systems designed to last.

My professional philosophy is truly holistic: the goal isn't just to execute a task, but to deeply understand the project's broader business context. I place a high priority on user-centered design, maintaining rigorous quality standards, and directly achieving business goals—ensuring the solutions I build are technically sound and perfectly aligned with the client's vision. This rigorous approach is a hallmark of the development standards at Softaims.

Ultimately, my focus is on delivering measurable impact. I aim to contribute to impactful projects that directly help organizations grow and thrive in today’s highly competitive landscape. I look forward to continuing to drive success for clients as a key professional at Softaims.

Main technologies

  • Backend, CRM and Automation Platforms

    2 years

  • HubSpot

    1 Year

  • Salesforce

    1 Year

  • Apex

    1 Year

Additional skills

  • HubSpot
  • Salesforce
  • Apex
  • Salesforce CRM
  • Zapier
  • Make.com
  • Airtable
  • CRM Automation
  • Email Automation
  • PHP
  • WordPress
  • Drupal
  • Joomla
  • RESTful API
  • Stripe API

Direct hire

Potentially possible

Previous Company

Salesforce

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Experience Highlights

NESS - HubSpot CRM Automation Development & Platform Migration

Worked with NESS to migrate their CRM to HubSpot and implement advanced automation across marketing, sales, and customer success. I streamlined complex workflows, integrated third-party tools, and automated lead nurturing processes. This reduced manual tasks, improved data flow across teams, and enhanced overall operational efficiency - enabling NESS to scale faster with less overhead.

HubSpot CRM Integration for Streamlined Audience Insights

A media and events company managing several radio stations was struggling with messy, scattered audience data across platforms like Text Request and Audience.io. I rolled out a centralized CRM using HubSpot. I consolidated all audience data into one clean system, matched and merged contacts using phone numbers as the key identifier, and set up smart automation workflows to keep the data clean moving forward. On top of that, I created custom reports that gave them real-time insight into listener engagement. Reduced duplicate contacts by 70%, improved data completeness by 60%.

Salesforce Service Cloud Implementation for MYAVANA

I developed the CRM system for MYAVANA, an AI-powered beauty tech platform, using Salesforce to streamline their customer support and engagement workflows. I implemented Salesforce Service Cloud to unify support channels, automate ticketing workflows, and develop a comprehensive knowledge base. This transformation led to a 40% reduction in response times, a 30% increase in first contact resolutions, and a 25% boost in support team productivity, significantly improving customer satisfaction and operational efficiency.​

Education

  • Strayer University

    Bachelor of Science in Information Technology in Computer science

    2005-01-01-2009-01-01

Languages

  • English